Thursday, October 31, 2019

Horaces Blockades -- To Rent or Buy Case Study Example | Topics and Well Written Essays - 500 words

Horaces Blockades -- To Rent or Buy - Case Study Example Horace makes the bid but he is faced with the dilemma on whether to sell rent the contract, lease it or to buy more barricades since his barricades were already on another construction contract. The report compares benefits of renting the contracting to buying more barricades. After looking at the problem which causes the dilemma, the report provided some recommendations that. Horace should purchase new barricades to complete the contract by himself (Migliaccio, 2011). Horace’s dilemma on whether to purchase barricades or to rent the contract seeks for critical considerations. The main idea in this case is to avoid incurring loses while the company’s goal is to make profits. Horace estimates that the participating team takes five days to remove the barricades. After that, they should reset the barricades at the next construction site. If Horace charges $85 per hour for his team that is comprised of eight people, and with a working rate of 8 hours each day, his total payments would be $992,800 for the total period of construction. While the total expenditure for the project is above this, he should chose to avoid much expenditure by choosing to either rent or purchase (Migliaccio, 2011). The total cost for the project after purchasing is $1,109,675 while the cost after renting amounts to $992,800. The correct bid for Horace should be placed with a profit of 7% on the cost of purchase. This will make a total profit of $77,677.95. The total pay therefore shall be; After placing the bid and qualifying for the contract, Horace should now consider renting the barricades. Since the rental costs include replacement and repair for the damaged barricades during the rental period, Horace shall therefore have much profit; gotten from, the total pay minus the total expenditure on renting; Migliaccio, G. C., National Research Council

Tuesday, October 29, 2019

Recommendation and advice for sher holder in companies Research Paper

Recommendation and advice for sher holder in companies - Research Paper Example Following the same pattern, the dividend yield has also shown sign of improvement. Evaluating the financial outlook of Morrisons from investor’s point of view, it would be most prudent to invest in it, and the current shareholders of the company should hold their investment in the company as it promises to reap more benefits in the future. The fact that the investors should further invest or hold their investments in Morrisons is advocated by the fact that the company offered notable dividend of 8.20 per share. The dividend offered by the company during the current financial year is almost 41% higher than the one offered in the prior year. Selling stakes in Morrisons at this point of time when the company is offering attractive dividends to its shareholder, would be reckless and not at advisable. As quite obvious from the gearing ratio of the company, the operations are now more driven by the capital raised through issuance of share in the capital market, rather than acquiring financings from institutions. This shows that the investors have confidence in the company and are ready to bear the risk. The prospective and current investors should also analyze that the company is making the best use of its capital which is represented by the inclining return on equity (ROE) and return on capital employed (ROCE).

Sunday, October 27, 2019

Why Error Correction Is Necessary Essay

Why Error Correction Is Necessary Essay Correction is necessary. The argument that students just need to use the language and the rest will come by itself seems rather weak. Students come to us to teach them. If they want only conversation, they will probably inform us or, they might just go to a chat room on the Internet. Obviously students need to be corrected as part of the learning experience. However, students also need to be encouraged to use the language. It is true that correcting students while they are trying their best to use the language can often discourage them. The most satisfactory solution of all is make correction an activity. Correction can be used as a follow-up to any given class activity. However, correction sessions can be used as a valid activity in and of themselves. In other words, teachers can set up an activity during which each mistake (or a specific type of mistake) will be corrected. Students know that the activity is going to focus on correction, and accept that fact. However, these activit ies should be kept in balance with other, more free-form, activities which give students the opportunity to express themselves without having to worry about being corrected every other word. It is to S.P. Corder that Error Analysis owes its place as a scientific method in linguistics. As Rod Ellis cites (p. 48), it was not until the 1970s that EA became a recognized part of applied linguistics, a development that owed much to the work of Corder. Before Corder, linguists observed learners errors, divided them into categories, tried to see which ones were common and which were not, but not much attention was drawn to their role in second language acquisition. It was Corder who showed to whom information about errors would be helpful (teachers, researchers, and students) and how. There are many major concepts introduced by S. P. Corder in his article The significance of learners errors, among which we encounter the following: 1) It is the learner who determines what the input is. The teacher can present a linguistic form, but this is not necessarily the input, but simply what is available to be learned. 2) Keeping the above point in mind, learners needs should be considered when teachers/linguists plan their syllabuses. Before Corders work, syllabuses were based on theories and not so much on learners needs. 3) Mager (1962) points out that the learners built-in syllabus is more efficient than the teachers syllabus. Corder adds that if such a built-in syllabus exists, then learners errors would confirm its existence and would be systematic. 4) Corder introduced the distinction between systematic and non-systematic errors. Unsystematic errors occur in ones native language; Corder calls these mistakes and states that they are not significant to the process of language learning. He keeps the term errors for the systematic ones, which occur in a second language. 5) Errors are significant in three ways: to the teacher: they show a students progress to the researcher: they show how a language is acquired, what strategies the learner uses. to the learner: he can learn from these errors. 6) When a learner has made an error, the most efficient way to teach him the correct form is not by simply giving it to him, but by letting him discover it and test different hypotheses. (This is derived from Carrolls proposal (Carroll 1955, cited in Corder), who suggested that the learner should find the correct linguistic form by searching for it. 7) Many errors are due to that the learner uses structures from his native language. Corder claims that possession of ones native language is facilitative. Errors in this case are not inhibitory, but rather evidence of ones learning strategies. The above insights played a significant role in linguistic research, and in particular in the approach linguists took towards errors. Here are some of the areas that were influenced by Corders work: STUDIES OF LEARNER ERRORS Corder introduced the distinction between errors (in competence) and mistakes (in performance). This distinction directed the attention of researchers of SLA to competence errors and provided for a more concentrated framework. Thus, in the 1970s researchers started examining learners competence errors and tried to explain them. We find studies such as Richardss A non-contrastive approach to error analysis (1971), where he identifies sources of competence errors; L1 transfer results in interference errors; incorrect (incomplete or over-generalized) application of language rules results in intralingual errors; construction of faulty hypotheses in L2 results in developmental errors. Not all researchers have agreed with the above distinction, such as Dulay and Burt (1974) who proposed the following three categories of errors: developmental, interference and unique. Stenson (1974) proposed another category, that of induced errors, which result from incorrect instruction of the language. As most research methods, error analysis has weaknesses (such as in methodology), but these do not diminish its importance in SLA research; this is why linguists such as Taylor (1986) reminded researchers of its importance and suggested ways to overcome these weaknesses. As mentioned previously, Corder noted to whom (or in which areas) the study of errors would be significant: to teachers, to researchers and to learners. In addition to studies concentrating on error categorization and analysis, various studies concentrated on these three different areas. In other words, research was conducted not only in order to understand errors per se, but also in order to use what is learned from error analysis and apply it to improve language competence. Such studies include Kroll and Schafers Error-Analysis and the Teaching of Composition, where the authors demonstrate how error analysis can be used to improve writing skills. They analyze possible sources of error in non-native-English writers, and attempt to provide a process approach to writing where the error analysis can help achieve better writing skills. These studies, among many others, show that thanks to Corders work, researchers recognized the importance of errors in SLA and started to examine them in order to achieve a better understanding of SLA processes, i.e. of how learners acquire an L2. STUDIES OF L1 INFLUENCE ON SLA Various researchers have concentrated on those errors which demonstrate the influence of ones native language to second language acquisition. Before Corders work, interference errors were regarded as inhibitory; it was Corder who pointed out that they can be facilitative and provide information about ones learning strategies (point 7, listed above). Claude Hagà ¨ge (1999) is a supporter of this concept and he mentions it in his book The child between two languages, dedicated to childrens language education. According to Hagà ¨ge, interference between L1 and L2 is observed in children as well as in adults. In adults it is more obvious and increases continuously, as a monolingual person gets older and the structures of his first language get stronger and impose themselves more and more on any other language the adult wishes to learn. In contrast, as regards children, interference features will not become permanent unless the child does not have sufficient exposure to L2. If there is sufficient exposure, then instead of reaching a point where they can no longer be corrected (as often happens with phonetics features), interference features can be easily eliminated. Hagà ¨ge stresses that there is no reason for worry if interference persists more than expected. The teacher should know that a child that is in the process of acquiring a second language will subconsciously invent structures influenced by knowledge he already possesses. These hypotheses he forms may constitute errors. These errors, though, are completely natural; we should not expect the child to acquire L2 structures immediately (p. 81). In addition to studies of L1 transfer in general, there have been numerous studies for specific language pairs. Thanh Ha Nguyen (1995) conducted a case study to demonstrate first language transfer in Vietnamese learners of English. He examined a particular language form, namely oral competence in English past tense making. He tried to determine the role of L1 transfer in the acquisition of this English linguistic feature as a function of age, time of exposure to English, and place and purpose of learning English. The influence of L1 on L2 was also examined by Lakkis and Malak (2000) who concentrated on the transfer of Arabic prepositional knowledge to English (by Arab students). Both positive and negative transfer were examined in order to help teachers identify problematic areas for Arab students and help them understand where transfer should be encouraged or avoided. In particular, they concluded that an instructor of English, whose native language is Arabic, can use the students L1 for structures that use equivalent prepositions in both languages. On the other hand, whenever there are verbs or expressions in the L1 and L2 that have different structures, that take prepositions, or that have no equivalent in one of the languages, instructors should point out these differences to their students. Not only was L1 influence examined according to language pair, but according to the type of speech produced (written vs. oral). Hagà ¨ge (p. 33) discusses the influence of L1 on accent; he notes that the ear acts like a filter, and after a critical age (which Hagà ¨ge claims is 11 years), it only accepts sounds that belong to ones native language. Hagà ¨ge discusses L1 transfer in order to convince readers that there is indeed a critical age for language acquisition, and in particular the acquisition of a native-like accent. He uses the example of the French language, which includes complex vowel sounds, to demonstrate that after a critical age, the acquisition of these sounds is not possible; thus, learners of a foreign language will only use the sounds existing in their native language when producing L2 sounds, which may often obstruct communication. STUDIES OF CORRECTIVE FEEDBACK Corder elaborated on Carrolls work to show that the most efficient way to teach a student the correct linguistic form is to let him test various hypotheses and eventually find the right form (point 6, listed above). In these steps, Hagà ¨ge points out the importance of self correction (p. 82-83). According to Hagà ¨ge, it is useful to always perform an error analysis based on written tests administered by the teacher, but without informing the student of the purpose of the test. On that basis, self-correction is preferable to correction by the teacher, especially if the latter is done in a severe or intimidating way. Self correction is even more efficient when it is done with the help of childrens classmates. According to teachers, the younger the children, the greater the cooperation among them and the less aggressive or intimidating the corrections. Hagà ¨ge dedicates a section in his book to the importance of treating errors in a positive way. In this section, titled The teache r as a good listener, he notes that it is useless, if not harmful, to treat errors as if they were diseases or pathological situations which must be eliminated, especially if this treatment becomes discouraging, as occurs when teachers lose their patience because of childrens numerous errors. This, of course, does not mean that corrections should be avoided; after all it is the teachers duty to teach the rules of the L2. But the correction of every error as soon as it occurs is not recommended. The justification that Hagà ¨ge offers is the following: the linguistic message that the child tries to produce is a sequence of elements which are interdependent; immediate corrections which interrupt this message tend to produce negative consequences, even to the less sensitive children; such consequences include anxiety, fear of making an error, the development of avoidance strategies, reduced motivation for participation in the classroom, lack of interest for learning, reduced will for s elf correction, and lack of trust towards the teacher. Esser (1984, cited in Hagà ¨ge) also made a similar point: repetitive and immediate corrections, he noted, may cause sensitive children to develop aggressive behavior towards their classmates or teacher. Thus, Hagà ¨ge concludes, correction must not be applied by the teacher unless errors obstruct communication. This is the main criterion for error correction (i.e. obstruction of communication) presented by Hagà ¨ge; however there have been studies which examined such criteria in greater detail, such as Freiermuths L2 Error Correction: Criteria and Techniques (1997). Freiermuth accepts Corders view (point 6) and proposes criteria for error correction in the classroom. These criteria are: exposure, seriousness, and students needs. In the case of exposure, Freiermuth claims that when a child creates language (for example, when he tries to express an idea by using a linguistic form he has not yet acquired), he will most likely make errors; correcting these errors will be ineffective because the learner is not aware of them. Thus, error correction would result in the acquisition of the correct form only if the learner has been previously exposed to that particular language form. As regards the seriousness criterion, Freiermuth claims that the teacher must determine the gravity of an error before deciding whether he should correct it or not. Here Freiermuth sets a criterion which agrees with that of Hagà ¨ges: the error, he states, must impede communication before it should be considered an error that necessitates correction. But what constitutes a serious error? Which errors are those which should not be corrected? As an examples of non-serious errors, Freiermuth mentions those errors which occur due to learners nervousness in the classroom, due to their stress or the pressure of having to produce accurately a linguistic form in the L2. These errors can occur even with familiar structures; in that case, they are not of serious nature and are similar to what Corder called mistakes. Here again we see Corders influence in error analysis, and in particular in the distinction between errors and mistakes. Freiermuth goes on to suggest a hierarchy of errors (accor ding to seriousness) to help teachers decide which errors should be corrected: Errors that significantly impair communication [are] at the top of the list, followed by errors that occur frequently, errors that reflect misunderstanding or incomplete acquisition of the current classroom focus, and errors that have a highly stigmatizing effect on the listeners. He also clarifies what can cause stigmatization: profound pronunciation errors, or errors of familiar forms. Another important criterion that must be considered by the teacher is individual students needs. The importance of this factor is mentioned in Corder, who in turn notes that this idea had been suggested previously by Carroll (1955, cited in Corder 1967) and Ferguson (1966, cited in Corder 1967). Each student is different and thus may react differently to error correction. We infer from Freiermuths claim that the teacher must perform two main tasks: first, assess some specific character traits of students, such as self-confidence and language acquisition capability. Freiermuth agrees with Walz (1982, cited in Freiermuth) that self-confident, capable students can profit from even minor corrections, while struggling students should receive correction only on major errors. This claim agrees with Esser and Hagà ¨ges claim that repetitive corrections are likely to decrease motivation; it is reasonable to accept that students who lack self-confidence will be stigmatized to a greater degree than confident students. The teachers second task, according to Freiermuth, is to listen to learners L2 utterances in order to determine where errors occur (i.e. which linguistic forms cause students difficulties), their frequency, and their gravity (according to the severity criteria mentioned above). Then the teacher can combine the outcome of these tasks and decide on correction techniques for individual students. A different approach to error correction was suggested by Porte (1993), who stressed the importance of self-correction. Porte refers to Corders distinction of errors and mistakes and points out that many students do not know the difference. It is important, Porte notes, that students know how to identify an error in order to avoid it in the future. She agrees with Corder that it is more efficient for learners to correct themselves than be corrected by the teacher, and goes on to suggest a four-step approach for self-correction. This approach consists of questions that the teacher provides to students. After writing an essay, students should read it four times, each time trying to answer the questions included in each of the four steps. Thus, in each re-reading task (each step) they concentrate on a different aspect of their essay. In brief, the first task asks them to highlight the verbs and check the tenses; in the second task students concentrate on prepositions; the third task req uires them to concentrate on nouns (spelling, agreement between subject and verb); finally in the fourth task students should try to correct potential personal mistakes. Porte also offers some clarification of what is meant by personal mistakes, in order to help the students identify them. The studies mentioned above are only a few examples that demonstrate how S. Pit Corders work influenced the area of error analysis in linguistics. The concepts that Corder introduced directed researchers attention to specific areas of error analysis; they helped linguists realize that although errors sometimes obstruct communication, they can often facilitate second language acquisition; also they played a significant role in training teachers and helping them identify and classify students errors, as well as helping them construct correction techniques.

Friday, October 25, 2019

A Character Analysis of Pearl in Nathaniel Hawthornes The Scarlet Lett

A Character Analysis of Pearl in Nathaniel Hawthorne's The Scarlet Letter Word Count Includes Outline at the End of the Paper The Scarlet Letter by Nathaniel Hawthorne is a book of much symbolism. One of the most complex and misunderstood symbols in the book is Pearl, the illegitimate daughter of Hester Prynne and Reverend Arthur Dimmesdale. Throughout the novel Pearl develops into a dynamic symbol; one that is always changing. In the following essay, I will explore Hawthorne's symbolism of Pearl from birth, age three, and age seven. Also, I will attempt to disprove the notion that Pearl is branded with a metaphorical scarlet letter "A" representing amorality; instead she represents the immorality of her mother's adultery. In The Scarlet Letter, Hester Prynne, for her sins, received a scarlet letter "A" which she had to wear upon the "breast of her gown"(Hawthorne 39). It was the Puritan way of treating her as a criminal for the crime of adultery. The Puritan treatment of Hester did not stop simply with the assignment of the letter. As she walked through the streets, she was looked down upon as if she were some sort of evil spirit among them, being punished for some ghastly crime. This gave Hester much mental anguish and grief. On the other hand, God's treatment of Hester for her sin was quite different than the scarlet letter. He gave Hester the punishment of rearing a very unique child whom she named Pearl. "But she named the infant "Pearl," as being of great price, --purchased with all she had, --her mother's only treasure!"(Hawthorne, 62). Hester named her daughter Pearl because she had to give up everything, including freedom, for her. This punishment handed down from God was a constant mental and physical reminder to Hester of what she had done wrong. There was no escaping it. In this aspect, Pearl symbolized God's way of punishing Hester for the sin of adultery. Even when she was just a baby, "her infant's eyes had been caught by the glimmering of the gold embroidery about the letter" (Hawthorne 67). From birth, Pearl seemed to be attracted to the scarlet letter "A" that clung to her mother's chest. In one specific incident when Pearl was a baby she reached up smiling to touch the scarlet letter on Hester's dress as she stooped over her cradle. This gesture by the baby mortified Hester because of Pearl's innocent recognition of the underl... ...final note, Pearl was more than her mother's only treasure or sometimes headache; she was her mother's only source of survival. Thesis: In the following essay, I will explore Hawthorne's symbolism of Pearl from birth, age three, and age seven. I.  Ã‚  Ã‚  Ã‚  Ã‚  Describe the basic foundation for the novel   Ã‚  Ã‚  Ã‚  Ã‚  A. Hester received the scarlet letter   Ã‚  Ã‚  Ã‚  Ã‚  B. Punishment by the Puritans   Ã‚  Ã‚  Ã‚  Ã‚  C. Punishment by God II.  Ã‚  Ã‚  Ã‚  Ã‚  Pearl at birth   Ã‚  Ã‚  Ã‚  Ã‚  A. Pearl's attraction to the letter   Ã‚  Ã‚  Ã‚  Ã‚  B. Hester's shame of the letter   Ã‚  Ã‚  Ã‚  Ã‚  C. Hester's realization of Pearl's odd expression III.  Ã‚  Ã‚  Ã‚  Ã‚  Pearl at age three   Ã‚  Ã‚  Ã‚  Ã‚  A. Same attraction to the letter   Ã‚  Ã‚  Ã‚  Ã‚  B. Pearl associated the letter with a game   Ã‚  Ã‚  Ã‚  Ã‚  C. Reappearance of Pearl's odd expression IV.  Ã‚  Ã‚  Ã‚  Ã‚  Pearl at age seven   Ã‚  Ã‚  Ã‚  Ã‚  A. Bolder acts towards the letter   Ã‚  Ã‚  Ã‚  Ã‚  B. Pearl's association of Dimmesdale with the letter   Ã‚  Ã‚  Ã‚  Ã‚  C. Pearl's association with the letter V.  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  A. Pearl's sources of symbolism   Ã‚  Ã‚  Ã‚  Ã‚  B. Pearl as the scarlet letter   Ã‚  Ã‚  Ã‚  Ã‚  C. Pearl as her mother's source of survival Works Cited Hawthorne, Nathaniel., et al., eds. The Scarlet Letter. 3rd ed. New York: Norton, 1988.

Thursday, October 24, 2019

Succession Planning Case Study

1. What key differences seem to distinguish successful from unsuccessful leadership- succession processes?One major difference in the successful leadership succession process is the how the flow of information works between the current leader, and the one that will soon take over. The new one is groomed along with way, making for an easy transition with few bumps in the road regarding trust with current employees. Grooming an internal source is even better because they already know the ins and the outs of the company. Recent data indicate that only about half of public and private corporate boards have CEO-succession plans in place.This is the case even at giant global companies that have thousands of employees and spend millions each year to recruit and train talent (Cascio, 2013, p. 157). The companies that take the time to do succession planning are the same companies that are growing and thriving despite having any issues with CEOs through the years.On the other hand a company wh o â€Å"flies by the seat of their pants† so to speak, and does not plan for any crisis in the CEO department is found scrambling.3. If leadership succession is so important, why don’t more companies do a better job of it?The prerequisite for organizational growth and success lies in identifying, developing and retaining leaders with the right talents and effectively managing a dynamic succession plan (Gallup, 2013). Leadership transition presents companies with a remarkable opportunity to move forward with a new  understanding of the complexities, challenges, and changes their organization must address (Mamprin, A. 2002).Despite the importance of leadership succession, most companies do not do a better job of leadership succession because at the heart of succession lie personality, ego, power, and most importantly, mortality (Cascio, 2013). Most people in leadership position believe that building a cadre of potential leaders is a sure route to oblivion, failure and organizational death (Cascio, 2013). However, a lack of succession planning can adversely affect an organization in a variety of ways, from the absence of strategic direction to decreased productivity to weakened financial performance (CareerBuilder, 2011).â€Å"According to a new CareerBuilder survey, nearly one-third (31 percent) of companies with more than 1,000 employees said they don’t currently have a succession planning program at their organization. In addition, 50 percent of senior management (CEO, CFO, Senior VP, etc.) and 52 percent of those in a vice president position said they do not have a successor for their current role. The survey was conducted online by Harris Interactive on behalf of CareerBuilder from February 21 through March 10, 2011 among more than 1000 employers with 1,001 or more employees.† (CareerBuilder, 2011)

Wednesday, October 23, 2019

Mis Management Information System

True or False 1. Developing a new product, fulfilling an order, and hiring a new employee are examples of business processes. TRUE 2. A fully digital firm produces only digital goods or services. FALSE Â   3. An adhocracy is a knowledge-based organization where goods and services depend on the expertise and knowledge of professionals. 4. From the point of view of economics, information systems technology can be viewed as a factor of production that can be substituted for traditional capital and labor. 5.IT infrastructure technology is purely a set of physical devices and software applications that are required to operate the entire enterprise. 6. Client/server computing is a widely used form of centralized processing. 7. In green computing, reducing computer power consumption is a top priority. 8. In an efficient customer response system, digital answering systems are used to monitor and respond to customer inquiries. 9. In the strategy of product differentiation, information systems are used to enable new products and services. 10.Information technology (IT) consists of all the hardware that a firm needs to use in order to achieve its business objectives, whereas information systems consist of all the software and business processes needed. FALSE 11. Information systems literacy describes the behavioral approach to information systems, whereas computer literacy describes the technical approach. FALSE 12. The dimensions of information systems are management, organizations, and information technology. TRUE 13. Business processes are logically related tasks for accomplishing tasks that have been formally encoded by an organization. 14. A substantial part of management responsibility is creative work driven by new knowledge and information. 15. Intranets allow firms to work easily with third-party suppliers and vendors. 16. An IT infrastructure provides the platform on which the firm can build its information systems. Multiple Choice 1. The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage; operational excellence; andA)improved flexibility.B)improved decision making.C)improved business practices.D)improved efficiency.2. Which of the following objectives best describes the business strategy behind the development of smart grid initiatives by power companies, as discussed in the chapter case?A)operational excellenceB)new products and servicesC)competitive advantageD)customer support3. The three activities in an information system that produce the information organizations use to control operations areA)information retrieval, research, and analysis.B)input, output, and feedback.C)input, processing, and output.D)data analysis, processing, and feedback.4.Networking and telecommunications technologies, along with computer hardware, software, data management technology, and the people required to ru n and manage them, constitute an organization'sA)data management environment.B)networked environment.C)IT infrastructure.D)information system.5. The Internet raises the bargaining power of customers byA)creating new opportunities for building loyal customer bases.B)making more products available.C)making information available to everyone.D)lowering transaction costs.6. How would you determine the market demand for your firm's IT services?A)Perform a TCO analysis.B)Benchmark your services.C)Hold focus groups to assess your services.D)Analyze sales returns on key investments.7. The process of presenting a set of computing resources (such as computing power or data storage) so that they can all be accessed in ways that are not restricted by physical configuration or geographic location is calledA)cloud computing.B)autonomic computing.C)virtualization.D)multicore processing.8. Which of the following are environmental actors that interact with an organization and its information systems? A)customersB)suppliersC)regulatory agenciesD)all of the above

Tuesday, October 22, 2019

Free Essays on Bass Guitar

The internet is the perfect place to discover informative web sites explaining the countless theories involved in bass guitar. Considering learning guitar isn’t much different from losing yourself in the woods at night Now a long way from those expensive weekly visits to the local music shop for helpless lessons is convenient online tutoring offered by free sites just a click away. A great site to start at is www.CyberFretBass.com. Learning the notes on the neck and memorizing the different naturals and chromatics are imperative to all beginning bass players. This website not only covers the basic building blocks of scales, but is also filled with excellent tools and theories. Ranging in difficulty from an assortment of metronomes and drum machines, which help with rhythm and timing. Tuning is a huge part of learning guitar. There is no hiding sour notes that are out of tune. With a little practice and ear training from digital pitch pipe there should be any more problems staying in-tune. When the time comes to advance your knowledge of music, www.ActiveBass.com is the site to explore. They offer free lessons in beginning, intermediate, and advanced levels. Intermediate courses goes into great depth breaking down triads, explaining the major and minor scales, and of course memorizing notes of the neck. Some harder techniques of slap bass and advanced jazz are put into fun exercises using the different Melodic-Minor modes. This site also has a public bass line builder. It replays bass lines that created on the spot in different tempos, sounds, and drum styles. Internet made it possible to play with a full band with just a click of a the mouse. Another great site is www.TheoryLessons.com. This site was created by owners of www.MusiciansFriend.com, one of the major on-line dealers of musical instruments. Some of the stuff on this site is really advanced. The theorys that are on this site are designed to help mimic scales used ... Free Essays on Bass Guitar Free Essays on Bass Guitar The internet is the perfect place to discover informative web sites explaining the countless theories involved in bass guitar. Considering learning guitar isn’t much different from losing yourself in the woods at night Now a long way from those expensive weekly visits to the local music shop for helpless lessons is convenient online tutoring offered by free sites just a click away. A great site to start at is www.CyberFretBass.com. Learning the notes on the neck and memorizing the different naturals and chromatics are imperative to all beginning bass players. This website not only covers the basic building blocks of scales, but is also filled with excellent tools and theories. Ranging in difficulty from an assortment of metronomes and drum machines, which help with rhythm and timing. Tuning is a huge part of learning guitar. There is no hiding sour notes that are out of tune. With a little practice and ear training from digital pitch pipe there should be any more problems staying in-tune. When the time comes to advance your knowledge of music, www.ActiveBass.com is the site to explore. They offer free lessons in beginning, intermediate, and advanced levels. Intermediate courses goes into great depth breaking down triads, explaining the major and minor scales, and of course memorizing notes of the neck. Some harder techniques of slap bass and advanced jazz are put into fun exercises using the different Melodic-Minor modes. This site also has a public bass line builder. It replays bass lines that created on the spot in different tempos, sounds, and drum styles. Internet made it possible to play with a full band with just a click of a the mouse. Another great site is www.TheoryLessons.com. This site was created by owners of www.MusiciansFriend.com, one of the major on-line dealers of musical instruments. Some of the stuff on this site is really advanced. The theorys that are on this site are designed to help mimic scales used ...

Monday, October 21, 2019

Roskill and Howard Davies Airport Commissions and the Third London Airport The WritePass Journal

Roskill and Howard Davies Airport Commissions and the Third London Airport Introduction Roskill and Howard Davies Airport Commissions and the Third London Airport ). Capacity expansion pursuits have been long drawn over half a century involving two airport commissions and political intrigues (FT, 2014). The Third London Airport commission popularly known as the ‘Roskill Commission’ anticipated growth in air transport and speculated that by the end of the century London might have to accommodate 100 million passengers (Abelson and Flowerdew, 1972). It was an appropriate estimate as the actual number was 115 million (CAPA, 2013). This ceiling has been surpassed and London airports are operating under strenuous volumes. The pursuit of an alternative airport, additional runways to expand capacity, among other options continue to feature in public discourse almost half a century later with myriad arguments and counterarguments (FT, 2014; The Independent, 2014). This report explores the works of the airports commissions (Roskill and Howard Davies commissions), as well as the consideration of the controversial Boris Island alternative. It focuses on the demand and supply of airports among other considerations significant for such ventures as the development of new airports or aviation facilities. History of commissions and development of arguments A 1964 interdepartmental committee on the Third London Airport forecast that the capacity of Heathrow and Gatwick airports combined, even with the addition of a second runway at Gatwick, would be insufficient for Londons air traffic by 1972 (Mishan, 1970). After the consideration of options, the commission on the Third London Airport (Roskill Commission) was set up in 1968. With their evaluation of the timing of need, expansion capacity requirement, and after a careful study of a total of 80 proposed project sites, the commission finally chose four sites, among them a new airport at Cublington (Abelson and Flowerdew, 1972). It was the first time that a full range of environmental and economic arguments were brought to bear on a major investment decision, providing substantial and significant systemic evidence on which to base decisions (HC, 1971). Its excellence in approach and output was however to not much good as government, with a variant perception and opinion immediately rejected its findings choosing instead a scheme to build an airport at Foulness, in the Thames Estuary (Mishan, 1970). Interestingly, this option had been considered and had been decisively rejected by the Roskill Commission on the basis of cost, distance and convenience to prospective passengers (FT, 2014). Neither of the two propositions (Cublington and Foulness) was built and a subsequent change in government and complexion led to the devise of a different scheme a limited expansion of an existing airport at Stansted which was accomplished a decade after proposition. This option had also been considered by the Roskill Commission and never made its shortlist of key options (Helsey and Codd, 2012). It was a predictable failure and is still challenged by the lack of success in supporting long-haul operations by airlines, only benefitting from low-cost carriers (principally Ryan air) drawn by attractive landing charges which offset consequent inconvenience to their passengers (AOA, 2013). A proposal which has re-emerged and gained prominence is the new airport at the Thames Estuary. The ‘Boris Island’ alternative Dubbed Boris Island as a consequence of its support by London Mayor Boris Johnson, the London Britannia Airport (a name adopted for the latest iteration of the idea in 2013) is a proposed airport to be built on an artificial island in the River Thames estuary to serve London. Plans for this airport go several years back but the idea was revived by the Mayor in 2008 (CAPA, 2013; Mayor of London, 2013). Proponents of the project cite the significant advantage it portends in the avoidance of flights over densely populated areas with consideration of noise pollution and attendant safety challenges. However, its critics who include some local councils, nature conservation charity RSPB, as well as current London airports, oppose the scheme, suggesting that it is impractical and expensive (AC, 2013b). It is still under consideration of the Howard Davies Airports Commission, which estimates the entire undertaking including feeder roads and rail to cost  £112 billion, about five times the presently shortlisted short-term options (AC, 2013c). The overall balance of economic impacts of the project would be uncertain given the requirement for the closure of Heathrow and by extension London city for airspace reasons (CAPA, 2013). Renewed pursuit Howard Davies Airports Commission In spite of the myriad arguments and criticisms of the various alternatives, not much has changed and the Howard Davies Airports Commission set up in 2012 still wades in the long running controversy (CAPA, 2013; AOA, 2013). There has evidently been little learnt in the several decades of bad policy making given the hedging, stonewalling, and political posturing that still characterizes the endeavour, a readiness to oppose policies espoused by those of different complexions or the persistent complication of issues when there is requirement for bold action. This characterizes policy today as it did half a century earlier with elaborate models being grossly misused and deliberately disregarded. Minor challenges and disadvantages are greatly amplified overshadowing potentially more substantial benefits (FT, 2014). The Airports Commission was set up to examine the need for additional UK airport capacity and to recommend to government how this can be met in the short, medium and long term. The commission is tasked with creating economic, sustainable and socially responsible growth through competitive airlines and airports. (AC, 2013a). The findings of the Howard Davies Airports Commission contained in their interim report released in December 2013 (preceding a final report expected in 2015) are mainly focused on the continued growth of air travel, mainly in the South East of England. The Commission considers that the region needs an extra runway by 2030, and another possibly by 2050. On the shortlist for the expansion of airport capacity are three options comprising a third runway at Heathrow 3,500m long; lengthening of the existing northern runway to at least 6,000m enabling it to be used for both landing and take-off; as well as a new 3,000m runway at Gatwick (CAPA, 2013; AOA, 2013). Not included is the brand new hub airport in the Thames Estuary, which is side-lined citing uncertainties and challenges surrounding the proposal at this stage (AC, 2013d). However, the Commission promises an evaluation of its feasibility and a decision on its viability later in 2004 (The Independent, 2014). The Stansted and Birmingham options, however, failed to make the shortlist, although the decision remains open for their qualification in the long term (CAPA, 2013). In the Commission’s view, the capacity challenge is yet to become critical although there is potential if no action is taken soon. However, capacity challenges and the jostling and vying for a slice of anticipated extra capacity by airports signals need (AC, 2013d). Arguments on the expansion of airport capacity The Howard Davies Commission acknowledge the ‘over-optimism’ in recent forecasts of growth in demand for the aviation sector, but consider the level of growing demand as prominent requiring focus on the earliest practicable relief (AC, 2013c). This is in response to contentions by opponents that the current capacity is adequate basing their primary argument on earlier inaccurate demand forecasts. These opponents posit operational changes including quieter and bigger planes could serve to accommodate more passengers negating the need for ambitious and expensive ventures. Some also argue that constraining growth in the aviation industry would be the best option for emissions reduction and that government should utilise available capacity, pushing traffic from London’s crowded airports to others around the country, (AC, 2013b; c; d; AOA, 2013 DOT, 2013). The Commission accepts the changes in aviation practice and aircraft design could deliver modest improvements in capacity but argue that none of these submissions suggested significant transformational gains (AC, 2013c). It also stresses that deliberations were alive to the issue of climate change and were focused on the delivery of the best solution for the UK, which entails the achievement of carbon targets and delivery of required connections for the economy and society(AC, 2013c; d). The Commission notes that doing nothing to address capacity constraints could have unintended economic and environmental consequences with the possibility of some flights and emissions being displaced to other countries (AC, 2013d; CAPA, 2013; Mayor of London, 2013). Reliance on runways currently in operation would likely produce a clearly less ideal solution for passengers, global and regional connectivity, and would be sub-optimal in the endeavour to minimize the overall carbon impact of aviation (AC, 2013a; AOA, 2013). To achieve statutory mechanisms aimed at operational efficiency and emission reduction are critical. Conservationists, such as the Friends of Earth, decry growth arguing that the building of more airports and runways will have a major impact on local communities and the environment (Mayor of London, 2013; AC, 2013b). The argument for sustainable growth is welcomed by industry players in light of calls for constraint (AOA, 2013; The Independent, 2014). Through time, the argument has significantly centred on the timing of need for expansion of capacity with the uncertainty over growth and demand estimates. The drive for more intensive use of existing capacity is most appropriate in the short-term given that operational and aircraft design improvements have enabled the handling of more volumes than anticipated. Though limited, there is still capacity for improvement benefitting environmental conformity and overall efficiency. Several tactical improvements are proposed by the Davies commission to enable full and efficient use of available resource and capacity (DOT, 2013; AC, 2013d). The Davies Commission proposes the encouragement of greater adherence to schedules by airlines through stricter enforcement of aircraft arrival time. This would enhance efficient sequencing of arrivals ending the practice of ‘stacking’ especially at Heathrow (Europe’s busiest airport), which is expensive in fuel costs and time and has adverse environmental impact. They also propose ‘smoothing’ of timetables and the tackling of surges in traffic and bottlenecks, such as restrictions of arrivals before 6am and the designation procedures of runways which impede efficiency (AC, 2013d). Also considered are ‘mixed-mode’ operations which entail simultaneous use of runways for take-offs and landings. Through this mode, Heathrow expects to gain 15% in airport capacity without extra building (AOA, 2013). The Airports Commission rules out proposed mixed-mode operations suggesting its use when arrival delays arise and eventually to allow envisaged gradual traffic build up and increase in operations towards the opening of additional runways rather than a flood-gate of activity. In their consideration of noise pollution and impact on residents, the Commission recommends ending of simultaneous landings at both runways with an exception of times of disruption (AC, 2013d). Presently, Heathrow designates different runways for landings and departure which are switched daily at 3 pm to allow for respite for communities near the airport (AOA, 2013; FT, 2014). The Howard Davies Commission suggests that there might not be need for one huge hub airport as growth in recent years has come from low-cost carriers (AC, 2013a). This view makes the case for expansion of Gatwick Airport. In anticipation of confirmation of expansion priorities and solutions, airport bosses are at loggerheads with Gatwick bosses suggesting that it would not make business sense for their second runway if Heathrow is also given a green light for simultaneous expansion (AOA, 2013). This is in consideration of an extension of time to achieve return on investment from the expected 15-20 years to 30-40 years. Gatwick’s case is compelling given that it is cheaper, quicker, has significantly lower environmental impact and is the most deliverable solution in the short term (CAPA, 2013). Heathrow rejects this argument insisting there is a clear business case for a third runway regardless of development at Gatwick. With the airport operating at 98% of its capacity, they highlight potential for parallel growth delivering choice for passengers (AOA, 2013). Mayor Johnson is, however, opposed to Heathrow’s expansion citing the misery inflicted on a million people or more living in west London. He notes that there has been significantly more concern for the needs of passengers superseding the concerns of those on the ground. Johnson proposes focus on the new hub airport (Boris Island) to relieve impact on residents as well as to enhance UK’s competitiveness (Mayor of London, 2013). Supporters of Heathrow’s expansion say it will be quicker and will help to maintain the UK as an international aviation hub increasing global connections. Paris, Amsterdam and Frankfurt are closely competing for this business (DOT, 2013). Conclusion The examination of need for additional airport capacity and recommendation of solutions for the short, medium and long term, has taken the UK half a century and two commissions and still there is no confirmed venture despite the raft of proposals. The earlier Roskill Commission reached conclusions on four promising sites-including a new ‘Boris Island’ airport, which are still under consideration in the later commission the Howard Davies Airports Commission. Considering several arguments with regard to their mandate, the latter commission has proposed additional runways one at Gatwick and possibly two at Heathrow despite potential adverse effects to London residents. They are still to deliver a verdict on the new Thames Estuary project, promising a decision later in 2014 after evaluation. References Abelson, P. and A., Flowerdew, 1972. Roskills successful recommendation. In: Journal of the Royal Statistical Society. Vol. 135. No. 4, pp.467 Airports Committee, 2013a. Emerging thinking: Aviation Capacity in the UK. 7th October. Viewed from: https://www.gov.uk/government/news/aviation-capacity-in-the-uk-emerging-thinking Airports Commission, 2013b. Stakeholder responses to Airports Commission discussion papers. 25th October. Viewed from: https://www.gov.uk/government/publications/stakeholder-responses-to-airports-commission-discussion-papers Airports Commission, 2013c. Airports Commission discussion papers. 29th July. Viewed from: https://www.gov.uk/government/collections/airports-commission-discussion-papers2 Airports Commission, 2013d. Short and medium term options: proposals for making the best use of existing airport capacity. 7th August. Viewed from: https://www.gov.uk/government/publications/short-and-medium-term-options-proposals-for-making-the-best-use-of-existing-airport-capacity CAPA, 2013. The Davies Commission’s Interim Report on UK airports: the big loser remains UK competitiveness. Centre for Aviation. Department of Transport, 2003. The Future of Air Transport White Paper and the Civil Aviation Bill. [online] viewed on 14/1/2014 from: http://webarchive.nationalarchives.gov.uk/+/http:/www.dft.gov.uk/about/strategy/whitepapers Financial Times, 2014. Londons new airport held to ransom by folly. December, 2013 Helsey, M., and F., Codd, 2012. Aviation: proposals for an airport in the Thames estuary, 1945-2012. House of Commons Library. Viewed from: http://cambridgemba.files.wordpress.com/2012/02/sn4920-1946-2012-review.pdf House of Commons Hansard, 1971. Thhird London Airport (Roskill Commission Report). 4th March. Vol. 812. cc1912-2078. HC Mayor of London, 2013. Why London needs a new hub airport. Transport for London. Viewed from: tfl.gov.uk/corporate/projectsandschemes/26576.aspx Mishan, E., 1970. What is wrong with Roskill? London: London School of Economics Airports Operators Association, 2013. The Airport Operator, Autumn 2013. The Independent, 2014. Sir Howard Davies Airports Commission: Air travel could be transformed within a few years – with no more stacking. 17th December, 2013

Sunday, October 20, 2019

Acme Garage

The purpose of this report is to analyze the current structure of the system used by Acme Garage to maintain the stock, purchase, vendor and transaction details and provide the updated structure with new proposed solution. This new solution can help Acme Garage to implement a single point of contact for all kind of transaction instead of using manual books for maintain job details and access database for customer and vendor details. Acme Garage is using Job books to maintain the details for certain job with all parts details that are used in the job with the customer linked to this. Maintaining the historical data of these kind of job books is not easy. Maintaining the excel for stock is not a good idea with orders in a filing cabinet. We have provided the report with the details which are presented below:   Acme Garage is a car repair company that have 2 major section administrative and mechanics section. Kim is working in office and maintain all order, jobs, customer and stock data in different form i.e. database, excel and manual copies. Bill and ben works as mechanics in the garage and record the job data on paper with the parts used in job and labor charges. Key issues of the current system are as below: The current system is used by Kim who have understanding of computer as she used excel to maintain stock and customer and vendor access database to create, retrieve and update ,delete the data. It is easier to create the application that can use the existing customer and supplier data in backend and create new tables to store rest of data. In this we have provided the present system that will get used by Kim who will have complete understanding the PC as they will get used the excel sheet for maintaining the client and stock and access the vendor the database for accessing for deleting, updating, retrieving and creating.  Ã‚   After analyze the current system it observed that stock management process should be automate and customer and supplier database should be in a single database. Order data also be integrate with this system. Based on the new proposed system below are the ER Diagram, class diagram and DFD   Below is the class diagram which was created with the help of tables that were used in this project: Below is the updated DFD which was created with the new details of the class diagram and we have provided the relationship also:   Below is the modeling for the data that is based on the diagram of the ER and we have provided the relationship among both of them: As per the new proposed system I have identified below tables with their primary and foreign keys. Below I have provided all the table names and their data types with the foreign and primary keys:   Acme Garage needs to implement a new system to manage all transactions related to customer, supplier and job. Based on the requirements below are the functional and Non-functional requirements. Programming prerequisites determination sets up the premise for an understanding amongst clients and contractual workers or suppliers (in business sector driven undertakings, these parts might be played by the promoting and advancement divisions) on what the product item is to do and in addition what it is not anticipated that would do. Programming prerequisites particular allows a thorough appraisal of necessities before outline can start and lessens later overhaul. It ought to likewise give a reasonable premise to evaluating item costs, dangers, and calendars Functional Requirements: Most necessities definition concentrates for the most part on practical prerequisites, which are based upon the normal working of the item or framework to be made. Working regularly is compared with item/framework highlights for which you may have a menu or catch decision, for example, recognize a client, select a thing to arrange, and compute the sum due. Non-functional Requirements: Nonfunctional necessities allude to an entire slew (I've distinguished more than 30) of qualities including execution levels, security, and the different "ilities, for example, convenience, dependability, and accessibility. Constantly, prerequisites definers get wrapped up in how the item/framework is relied upon to work and dismiss these additional components. In the above we have provided both the requirements that are non-functional and functional those are used in the system.   The proposed business solution have captured the information of customer, supplier and JOB. The new system is designed in such a way that it would be able to cater below functions from UI. Below we have provided the details of the UI that can be used for the solution of the proposed business and also the reports that are used in the UI so that we will have all the details at one place.  Ã‚   The new system required some cost to be implement below is the cost calculations Total time required to implement is about 500 hours at a rate of 120$ so final cost will be 60000$. Project is viable as the cost can be recovered within a years’ time so that the project will delivered successful. Here, we have explained the feasibility and also the cost and time that are needed for the execution of the project. By looking at that we will have all the details which will used in the project.   This project can be implemented in 2 modes I choose to prefer 2 nd option to implement the solution so that KIM can access the system from anywhere and also customer and suppliers can also be access the system and setting the data and making and receiving the payment from online system. We have described about both the 2 modes in the above which can be used in the project. Further maintenance is required for the above proposed solution as this system runs over internet so below could be the maintenance requirements Acme is using manual data entry in excels and paper work with some data in database so chances of mistakes can be higher and duplicating the data is another major concerns. This new system help them in getting the correct and real time view of stock and help them in generating more revenue and interacting with suppliers and customer on daily basis. So, here we have provided the revised DFD and all the updated tables with their primary keys and types of data so that we can distinguish between older and new version. Looking for an answer 'who will do my essay for cheap',

Friday, October 18, 2019

Case Study in B2B Marketing Essay Example | Topics and Well Written Essays - 4250 words

Case Study in B2B Marketing - Essay Example The company TCL has been stated to be quite established which provides its clients with a complete assortment of services related to marketing and advertising. The services entail advertising, website development, online marketing, direct marketing as well as public relations. The client list of the company consists of an extensive variety of companies ranging from furniture retailers, garden centres, local parks with theme and universities. The company is believed to have created a superior reputation for itself in terms of offering a dependable, consistent, proficient and gracious service. It is known to be engaged with the B2B marketing and thus the bulk of its respective business is believed to be attained with the help of reference selling or rather word-of-mouth suggestion. This advertising as well as marketing company has witnessed tough times in its business owing to the economic downturn which is making the company to entail certain required alterations in its marketing plan s for the reason of ensuring its survival in this environment. The marketing mix of the company TCL calls for the requirement of few alterations in order to meet up to the marketing aims ascertained by the company. The effectual and the competent formulation of a fresh or transformed marketing mix would need a lucid comprehension of the present marketing objectives or aims of the company. The company has been made to witness few challenges in terms of its existing business owing the recent economic downturn. The other grave challenge experienced by TCL has been measured to be the exceeding fragmentation of the market. The market in which the company operates has been found to be sectioned and consists of increased amount of small as well as

M2A1 - Q3 Essay Example | Topics and Well Written Essays - 250 words

M2A1 - Q3 - Essay Example In the case of inflation, an organization can undergo a huge loss since the manufacturing cost will be affected. In the same case, the government issues out regulatory restriction against a certain product. If the government burns a trade of a certain product, it means that the organization will have to dispose of and undergo loss. Regional conflict also will affect the market status in that; individual will not be willing to shop from a certain communities businesses (Newton, 2011). Organization culture affects the progress of the company. Organization whose employees work under different culture collapses latter. In order to manage culture, a leader must make the culture a priority. This can be achieved by uniting, refocusing and regrouping the workers to have a team and winning environment. The leader should also change the negative energy to a positive one. This can be done by utilizing the challenges at hand and complains to generate new ideas, path of success and innovation (Newton, 2011). The leaders should also meet with the company and share the vision and fiscal status to ensure that everything is handled before it becomes a challenge. Leaders should share a positive vision to employees and ensure that each person in the organization understands and rally around a vision. This will ensure employee motivation since they will fell as if they are attached and also are part of the company and be motivated to work and achieve the visions (Gordon, 2014). In conclusion, the continuity and progress of the organization is in the hands of the leaders. Leaders should be conversant with the leadership strategies, which can bring about organizational motivations. Despite the variables available, leaders should be able to use the leadership strategies to ensure organization’s progress and

PSYCHOLOGY OF INDIVIDUAL AND ORGANISATIONAL HEALH Essay

PSYCHOLOGY OF INDIVIDUAL AND ORGANISATIONAL HEALH - Essay Example Therefore, it is important to understand how these common drugs work, its relation in history and to the economy as well as prevention and rehabilitation in the workplace. One of the most commonly used drugs in the workplace are the use of alcohol and tobacco products which are controlled substances regulated by the UK government and legislation. Alcohol is a depressant which depresses the central nervous system as well as other functions. Many people who are stressed turn to alcohol due to the wide variety of alcoholic substances that are available as well as the accessibility. Alcohol can act on multiple neurotransmitters in the body which affects the reinforcing behavior which can make it a liability in the workplace. Alcohol decreases the secretion of acetylcholine, can elevate GABA levels as well as increase dopamine and epinephrine (Light 1986). Acetylcholine is involved specifically with the regulation of the central nervous system which in turn under the influence of alcohol slows down reflexes, lowers concentration rate, blood pressure, etc. Increases in dopamine and GABA can also lead to a state of calmness. In contrast, many people find that they become tired at school and work as well. This has lead to a prevalence of tobacco in the workplace whether in the form of dip or in cigarettes. Nicotine in tobacco is a stimulant which acts on nicotinic receptors. It causes an increase in acetylcholine which is what causes the increased awareness and attention as well as keeps dopamine from breaking down as quickly by causing it to stay in the synapse longer. Also, with smoking you have the problem of positive reinforcement in that they associate the relief of stress when they smoke. Knowing the basic principles of human behavior and drug abuse is the first step in understanding why that pattern of behavior develops and what preventative measures can be taken to inhibit this behavior. It is also important to consider the personal factors that can make a pers on use a drug. Some of the main ones are hereditary factors, personality, psychological conditioning, and social class (Hanson et Al., 2006, p. 45). In genetics, it has been proven that certain people are more susceptible to drug use than others. In determining who is at risk for alcoholism, researchers discovered that genes encoding for alcohol dehydrogenase and aldehyde dehydrogenase play a role in determining a person’s susceptibility to alcoholism (Foroud et Al., 2010, p. 65). Personality and psychological conditioning are also important when determining susceptibility to drug use. Those that have what is considered to be an â€Å"addictive personality† may become fixed on drug use which then as a result can become an addiction based on psychological conditioning i.e. smoking. Social class and status may also play a role in drug use due to the type of budget that their income is based off of. The history of alcohol and tobacco use is also important in understanding their occurrence in the marketplace. There were a few key points in history that might have influenced the regulation of drugs and alcohol in the workplace and out as well. In the Victorian era, it was common for the gentleman to smoke and have a brandy while they discussed politics and other important matters. It was also common place for the users to engage in other elicit drugs such as cocaine and opium (Victorian Substance Abuse 2000). As both

Thursday, October 17, 2019

Marketing Plan Critique Essay Example | Topics and Well Written Essays - 500 words

Marketing Plan Critique - Essay Example However, these marketing plans have some shortcomings that should be identified and corrected if greater success is to be achieved. This essay is a critique of some marketing plans of Colgate-Palmolive Company. It seeks to provide some recommendations that address the solutions to the issues identified. The Marketing Plan of this company is structured to focus on promoting the brand in overseas market as well as ensuring product differentiation and positioning in order to best serve its customers and at the same time beat both its local and regional competitors. To meet these objectives, the company has used the technique of market segmentation in which it has sectioned its products as oral, personal care and household items. Although the company has made efforts to diversify, its major competitors such as Unilever have trimmed their products much more giving them greater advantages over Colgate. Consequently, Colgate has sought to promote its brand through advertisements. Unfortunately, the company does not do these adverts in local languages, unlike its competitors. Advertising in local languages makes the companies identify themselves with the target audiences (Cadogan, 2009, p. 112). Its geographic segmentation strategy in which it has sought to extend its operations to more th an two hundred nations has not been so beneficial because it has adopted a style in which it restricts sales of the same commodity in every country. Every country has a distinct product. This creates a gap as most customers are cut off from accessing products they could have seen or heard of in other countries. Colgate-Palmolive is a distinct profit-making organization that has got most of its plans and strategies right except a few that needs to be reconsidered. With such an incredible market share in top economies, the company can achieve more than what it has if the following recommendations are taken into consideration. First, the company should

EVENT PLANNER Assignment Example | Topics and Well Written Essays - 750 words

EVENT PLANNER - Assignment Example With my goal of starting and running an event planning business, I have decided to pick an organization in the same business category of event planning and design. The organization I will be reviewing is known as Joyful Occasions. It is an event planning and design firm located in Columbus, GA 31901. The company is a â€Å"multi-faceted, full-service event planning company that offers services throughout Georgia, Alabama, and South Carolina† (Eventective, 2013). The company’s primary market area includes planning, styling and catering for weddings, birthdays, corporate events, business lunches and office parties, military retirement parties, hail and farewells among other events (Joyful Occasions, 2013). I currently do not have a direct link to the company and their services; however, I have vast interest in their line of business as I have mentioned. Being a medium sized business that serves a wide region Georgia, Alabama, and South Carolina, information about the comp any can easily be outsourced from their website www.joyful-occasions.com and their customer care hotline or inquiry email address, which are readily available on their website. I will utilize these essential tools in gathering information about the organization. Business Process A business process refers to related activities that generate or produce a particular product or service, with the main aim being to satisfy the customer. In running a business, there are three key business processes that ensure continuous productivity of an organization whether profit or non-profit making. These processes include management, operational, and supporting processes (Harmon, 2007). Under these three categories of business processes, many other processes can be established depending on the service or product at hand. When an organization is significantly large, it becomes necessary to adapt new strategies to manage these processes. It is for this reason that adopting Business Process Management (BPM) becomes necessary. As stated by Jeston and Nelis, (2008) â€Å"achieving an organization’s objectives requires improvement, management, and control of essential business processes. Event Planning Event planning is an operational level business process aimed at creating the core business or primary service offered by event planning and catering organizations. In relation to Joyful Occasions, the main objective in event planning is to turn peoples’ dreams into reality. This is achievable by ensuring that they do not feel the stressful and tiring experience of organizing and managing their events. They therefore, get to enjoy their special occasions or work experiences while exhibiting their unique personality and style (Joyful Occasions, 2013). Event planning is a process that can be broken down into several steps from the beginning of the process to the end. These stages include Pre-planning At this stage, information is gathered about the event including the pur pose, size of the event, audience, client requirements and realistic expectation of the event. Planning This is the most important stage as it paints the real picture of what is required for the event and what is going to happen at the event. At this stages, budget is created, formal documentation are prepared, locate the venue and establish a contract

Wednesday, October 16, 2019

The Civil War its Causes, Events, and Relevance to Black Participation Essay

The Civil War its Causes, Events, and Relevance to Black Participation - Essay Example ingly, the civil war that augmented American power over the economy as well, until it competed and later beat that of the rest of countries (Glatthaar 34). Subsequent to the civil war, the nation of America had a changed sense of incorporating their states as an alternative to a split corporation of states containing their personal histories and institutions as well. Abruptly, the American nation was monogamous. Both Southern and Northern parts of America grew along diverse lines. The North section emerged more developed while on the other hand, the Southern stayed a primarily agrarian economy. Diverse political values and social cultures emerged. As a result, there were many discrepancies on matters concerning tariffs, taxes and internal enhancements. There was also disagreement on federal rights in opposition to states rights. The discussion over the prospect of slavery was the blazing matter that directed to union interference. The quarrel resulted to secession and later to the war whereby the Western and Northern states as well as terrorists battled to maintain the union (Aaron 52). The South brawled to institute Southern sovereignty as a new state’s confederacy under its personal constitution. The agrarian South employed its slaves to work on its farms as a well as executing other duties. On the Civil war’s eve, around four million Africans as well as their descendants la bored as slaves in the South. As much as, it was just a small section of the South who really contained slaves, slavery was interlaced into the Southern economy. The individuals who possessed the most slaves earned the highest respect and got higher positions in the society. Individuals’ businesses and properties symbolized the biggest fraction of the corporate and private wealth as land and cotton values reduced and slave’s price increased. Meanwhile, the Northern states eliminated slavery slowly (Blackmon 67). There was a stable flow immigrants coming from Germany and Ireland, at

EVENT PLANNER Assignment Example | Topics and Well Written Essays - 750 words

EVENT PLANNER - Assignment Example With my goal of starting and running an event planning business, I have decided to pick an organization in the same business category of event planning and design. The organization I will be reviewing is known as Joyful Occasions. It is an event planning and design firm located in Columbus, GA 31901. The company is a â€Å"multi-faceted, full-service event planning company that offers services throughout Georgia, Alabama, and South Carolina† (Eventective, 2013). The company’s primary market area includes planning, styling and catering for weddings, birthdays, corporate events, business lunches and office parties, military retirement parties, hail and farewells among other events (Joyful Occasions, 2013). I currently do not have a direct link to the company and their services; however, I have vast interest in their line of business as I have mentioned. Being a medium sized business that serves a wide region Georgia, Alabama, and South Carolina, information about the comp any can easily be outsourced from their website www.joyful-occasions.com and their customer care hotline or inquiry email address, which are readily available on their website. I will utilize these essential tools in gathering information about the organization. Business Process A business process refers to related activities that generate or produce a particular product or service, with the main aim being to satisfy the customer. In running a business, there are three key business processes that ensure continuous productivity of an organization whether profit or non-profit making. These processes include management, operational, and supporting processes (Harmon, 2007). Under these three categories of business processes, many other processes can be established depending on the service or product at hand. When an organization is significantly large, it becomes necessary to adapt new strategies to manage these processes. It is for this reason that adopting Business Process Management (BPM) becomes necessary. As stated by Jeston and Nelis, (2008) â€Å"achieving an organization’s objectives requires improvement, management, and control of essential business processes. Event Planning Event planning is an operational level business process aimed at creating the core business or primary service offered by event planning and catering organizations. In relation to Joyful Occasions, the main objective in event planning is to turn peoples’ dreams into reality. This is achievable by ensuring that they do not feel the stressful and tiring experience of organizing and managing their events. They therefore, get to enjoy their special occasions or work experiences while exhibiting their unique personality and style (Joyful Occasions, 2013). Event planning is a process that can be broken down into several steps from the beginning of the process to the end. These stages include Pre-planning At this stage, information is gathered about the event including the pur pose, size of the event, audience, client requirements and realistic expectation of the event. Planning This is the most important stage as it paints the real picture of what is required for the event and what is going to happen at the event. At this stages, budget is created, formal documentation are prepared, locate the venue and establish a contract

Tuesday, October 15, 2019

Factors Contributing to the Growth of Enterprise and Small Business Essay Example for Free

Factors Contributing to the Growth of Enterprise and Small Business Essay For example: In USA small businesses represents 99. 7% of all employers, it represents 26% of America’s exports and they create 80% new jobs each year. Growth and success of a business can be measured on many different variables which also includes annual turnover, profit and employment growth. As in other businesses small businesses have been helped by factors which had contributed to its growth. Growth in small businesses has been aided by policy measures by the government which has supported these small businesses, the macro-economic factors, industry factors and firm-specific factors. Having the intention, the ability to setup and grow, getting the right opportunity, easy access to finance, favorable rules and regulations and market conditions which are aimed at small businesses have also led to the growth of these businesses. People are motivated to start their own business where they have greater control of the business, can stay independent , can manage the business in their own way, the financial freedom, the potential income they can earn as their aims are to reach the top of the table, the amount of financial gains they achieve and the joy of winning which is driving factors for the entrepreneurs as it helps satisfy their achievement instincts. Everybody wants to be their own boss and this is also one of the factors for starting up your own business. Lucy Martin, author of â€Å"Make it your Business† said â€Å"Whatever your situation, there is likely to be a combination of ‘push’ factors (propelling you out of current jobs and situations) and ‘pull’ factors (which attract you to self employment)†. Countries with low income or in developing countries more small businesses are being setup because of the push factor as there is a high number of unemployment and people are forced to start-up their own business. In high income countries or developed countries small businesses are increasing due to the pull factor as more and ore people are interested in setting up their own business go become independent. [pic] Sometimes businesses fail or people get frustrated and it is at this time that they need to remind themselves what motivated them to start their own business and this motivation and dedication has led to their growth and success. According to Schumpeter entrepreneur is an innovator as h e/she brings about a change and introduces new technological processes or products and brings in new ideas which are necessary for a business to grow. He also said that only certain people have the ability to become an entrepreneur and to perform extraordinary tasks. Small businesses are the ones that tend to grow faster than large businesses. They indicate higher number of employment growth. Small businesses accounts for more than 50% of the employers in European Economies. France, Italy, Spain, Greece, Germany and UK are the leading economies of the European Union where small Businesses have been thriving for the past two decades and where small businesses accounts for more than 50% of the total employment. In Greece small businesses accounts for as much as 86% of the number of people employed. In 1998, a charter for small business was adopted by European Council which has helped in the huge number of growth in small businesses. Banks are the main source of lending for small businesses and they depend a lot on them for support and cooperation. HSBC was one of the banks which started recognizing small businesses as one of main force in the economy. In UK small business employ about 12 million people so as to recognize and reward these small businesses HSBC launched an award in 1997 Known as â€Å"HSBC small business of the year Award†. HSBC started a new loan program called â€Å"SMALL BUSINESS LOAN† which was quick and easy to arrange loan facility for long term use and had many key benefits. Customers can choose to make their first repayment either one month after taking the borrowing or defer the first repayment until three months after drawing down the loan, Customers had the flexibility to choose the repayment period which was between 12 months and 10 years, the interest rate and repayments will be fixed for the life of the loan. HSBC recently launched a $5 billion working capital fund to ensure small businesses had access to credit during the current economic crisis. In 2008 alone more than 32,000 small businesses have switched to HSBC because of higher lending fees and banks reluctant to extend loans. Growth of small businesses depends on the type of business they are doing, location of the business (a retail shop should be better placed in the residential area) and most importantly the ownership of the business. Governments in some countries (UAE, Saudi Arabia) have gone as far as allocating lands to small business owners; small businesses are encouraged to setup as the government provides 5 years of tax free operation to businesses with potential growth and they provide financial assistance with low interest rates as well as assign a team to monitor the growth of the businesses. Rental and electricity charges are lower for small firms and the government is also getting small construction businesses to get involved in the construction industry by giving them subcontracts for some of the projects. In UK the government started a programme called â€Å"The Business Support Simplification Programme (BSSP)† which aims to make it easier for small companies and entrepreneurs to understand and access government funded grants, subsidies and advice with which to start and grow their businesses. Small Businesses were given incentives and taxes were lowered so as to help them setup. Setting up of this programme had a huge influence on the growth of small Businesses. In March 2008 the Government launched the Enterprise Strategy. The Strategy’s vision is to make the UK the most enterprising economy in the world and the best place to start and grow a business. It was designed to unbolt the entrepreneurship talents in UK, provide a boost to enterprise knowledge and skills, support new and existing small business getting access to funding for start-up and growth and decrease the burden of regulations in place particularly for small firms. The government wants a culture of enterprise and business innovation which will have a great effect on the economic growth. This new strategy has strengthened the Government upport to small businesses and has allowed SME’s to set up more easily and with a proper regulatory body monitoring the growth. Small Businesses are flexible, more focused, specialized and creative and these are some of the reasons why there is an increase in the number of small businesses . Flexibility is what drives some people to start their own business. For example: (if a person is exper t in any subject, field or have some extraordinary skills he/she can work as a consultant where the work timings are set by him/her self and the amount of time spent also). Growth in business demands creativity. It is what will separate you from the competition. A business had to be different as this is the best way to create awareness. Being different and greater creativity are also the factors which has influenced the growth of small businesses. Being innovative and inventing new things is also a factor which drives people to start their own business. People would have some different business idea of doing something in a different way and this leads to creativity and innovation. Small businesses are easy to setup as the cost of starting up is not very high. Government supports the setup of small business because they want to break the monopoly in the market and there will be a decrease in the number of unemployed as more and more people will become self-employed. Lower opportunity cost also attracts people towards entrepreneurship. Economies with high unemployment can be pushed towards entrepreneurship. Examples are Brazil and India. Some people would like to pursue a particular desire or hobby so they enter in to entrepreneurship, it can be leisure driven and it gives flexibility to the owner as there can be work-life balance. More and more specialized people are starting their own business in the field they specialize as they can deliver better services and products. Specializing in a particular product or service gives you the upper hand in the market you are in as you will have the skills and knowledge of the product you are manufacturing or selling. Specialization has also led professional people or extra ordinary skilled people in to starting up their own business. Gaining inspiration from famous entrepreneurs have also led to the factor that people are ready to start up their own business thinking one day they might be like Donald Trump, Hugh Heffner or Richard Branson. Becoming famous and wanting to be recognized in the world is also a strong feeling which had pulled people towards entrepreneurship as there is a strong desire attached with it to pursue their perceived goals. Gaining fame and recognition is one of the strong factors which have led people to start their own business. In general, I conclude by saying that small businesses have been growing because they thrive for independence and the owners usually have a feel good factor while running their own business. It gives them a chance to show the level of creativity in them as they won’t be able to do so while working in other companies. Small Businesses are the key to innovation and without their support the economy would fail drastically. Growth of Small Businesses can be affected due to the current economic crisis but government and banks should support and back small businesses to survive this crisis. Banks like HSBC are already committed to supporting small businesses in this economic crisis and as more and more people getting unemployed governments should give incentives and grants and promote the setup of new businesses and provide assistance and advice on main issues surrounding the small businesses. Small Businesses are not always successful but having proper business idea and creative mind plus knowledge of market will help the entrepreneurs in getting their business on the right track. As SCHUMPTER proposed that it was the exceptional creative drive of independent entrepreneurs that led to the introduction of radical new products and the creation of new industries. This radical drive to invent, innovate and create something which is new to everyone has been one of the major factors in the growth of Small and medium sized businesses (SME’s).

Monday, October 14, 2019

Audio-Visual Techniques for Communication and Expression

Audio-Visual Techniques for Communication and Expression Use of Audio-Visual Techniques in expression of ideas – an insight into the use of effective techniques Word Count: 2554 Table of Contents (Jump to) 1. Introduction – Audi visual techniques and communication 1.1 Background of Study 2. Marry Me 2.1 Narrative 2.2 Characterisation 2.3 Genre convention and variation 2.4 Specific technical features 3. Photo Booth 3.1 Narrative 3.2 Characterisation 3.3 Genre convention and variation 3.4 Specific technical features 4. Conclusion References 1. Introduction – Audi visual techniques and communication The use of the different audio visual techniques in communication and expression of ideas has been widely regarded as an important and significant evolution of the different techniques used for communication that emerged from the use of print medium and incorporation of multimedia. Communication has always been an important part of human existence and throughout the history of mankind; the same has seen a transformation from mere papyrus sheets to the incorporation of the elements of sight and sound (Branston and Stafford, 2010). The opinion of experts on the transformation on the use of visual communication is diverse, but all of them are believed to be in affirmation with the fact that the use of different audio visual techniques in communication is considered to be the most effective and efficient by senders and receivers alike (Cunningham and Turner, 2010). The reason behind the same being the fact that the incorporation of the different audio visual formats helps in the presentation of the communication in a most concise manner, yet again enabling the sender to create a long lasting impression on the mind of the receivers (Chandler, 2004). 1.1 Background of Study The aim of this academic work is to highlight the importance of the different audio visual techniques and formats and its application to the creation of two astounding creations – short films, that have made it to the finals of Tropfest, considered being the most prestigious recognitions of Australian short film categories. What makes the feature more important and relevant is the fact that annually only 16 short films are considered by the jury as finalists from a pool of more than 700 entries annually. The two important finalists to the same event that have been selected for analysis in the study are director Michelle Lehmann’s Marry Me that had been adjudged the winner of 2008’s Tropfest. The other short film is that of Photo Booth, which had been directed by Michael Noonan (http://tropfest.com, 2014). The following sections of the academic work will be individually considering taking into consideration the narrative, characterisation, genre convention and specific technical features that have helped these short films receive the accolades (Cunningham and Turner, 2010) that have led to the popularity of the films in the Australian and International film circuit as well. 2. Marry Me Michelle Lehmann’s short film Marry Me that is of 7 minutes duration. The plot revolves around a little boy and girl with their individual attention and objects of interest. The following sections provide an insight into the narrative, characterisation, genre convention and highlight the technical features that have set the film apart from the rest of the entrants to the contest (O’Donnell, 1999). 2.1 Narrative The film is seen to revolve around the interest among two young individuals and the communication or the idea that has been expressed in the film has been carefully crafted, reflecting the different individual pursuits of two young people, which have been seen to have a strange co-incidence to real life drawing significant parallel to people’s needs and wants. The film depicts the girl is particularly interested in the boy who is overwhelmed by materialistic pursuits signified by the love for his little BMX bike. The message and expression of the idea of the film is clear through the emotions that have been captured through the girl’s expressions and gleam in eyes every time he sees the boy. The girl is depicted to have fallen in love with the bike riding boy and the same has been clearly expressed through the attempts by the girl to draw the boy’s attention through a number of different ways (http://tropfest.com, 2014). Many are of opinion that the film is about the complexities of emotions of the young, but it also subtly underpins the interest and love of two different people – love for the boy for the girl, and the boy’s (Jason) interest in nothing but the bike that he has. 2.2 Characterisation Michelle Lehmann had drawn crucial similarities to the character of the girl as she had stated that even as a 5 or 6 year old girl, she had experienced the same emotional tension as being attracted to a boy who had been her neighbour and like Jason, had been found to have a particular knack to materialistic pursuits that are considered to be natural (O’Donnell, 1999). The girl who is seen to endlessly pursuit her love interest in the film has been named Chloe and the boy Jason. In order to express her idea clearly to the audience, Michelle has carefully selected the two most astounding young actors in the roles of Chloe and Jason who have been able to win the hearts of the viewers through their childish charms and natural acting. For Jason, the need was to portray a character that was very much in skin of the role portrayed by him – a young BMX enthusiast and the ease with which Jason has been seen to express his disinterest for Chloe busy fixing the wheels of his little bike makes on feel as if it is almost real and not a short film. On the other hand, the role that had been portrayed by the young girl Chloe has been nothing less than au naturel. The determined look and the expression on her face towards the end of the short film as she approaches the high plank constructed by Jason leaves one spell bound and many would wonder whether the expression can be attributed to the next to impossible task in real life (http://tropfest.com, 2014). 2.3 Genre convention and variation The genre of the film is based on the complexities of human emotion and it needs to be highlighted that the message that has been attempted to be conveyed through the short film is largely based on the different emotional pulls and pushes one might experience at a young age. Much of the film is aimed at the general audience who would leave the screen enthralled and spellbound by the enigma of analysing the meaning and idea behind the short film. The convention of the genre is based on the fact that the theme of the film holds true for human beings in reality as well. Most individuals are often engaged in the tireless pursuit of something or the other in life that is perceived to have been difficult to attain for them. The same has been carefully highlighted in the feature film through Jason’s character as he is seen to remove the ancillary supporting wheels from his bike at first, failing to successfully ride his bike without the use of the same. In the background, the girl is shown being able to learn what Jason fails. A little later, Jason attempts a small jump off the plank created by him, which also leads to a fall. Chloe tries her best to impress Jason and draw Jason’s attention; successfully achieving the feats which Jason attempts to achieve a number of times (http://tropfest.com, 2014). The variation that needs to be highlighted in the same is that human beings sometimes become so engrossed in being able to achieve a particular job or accomplishment, that they end up undermining the abilities and success of other human beings that are near to him, failing to even to pay attention to any important or critical messages that the other might convey. The same has been specifically observed while Chloe tries to give her opinion to Jason about the bike and riding. 2.4 Specific technical features Though the film does not showcase any impressive graphic or video filming in conveying the message across, one cannot help but wonder about the smallest details that have been used in the film for spreading the intended message (Cunningham and Turner, 2010). For example, when Jason removes the red coloured attachments to the spokes of his bike wheel and expresses his disinterest in them, the emotional attachment of Chloe is also expressed through the same behaviour. In the same scene, if it is considered that Jason had been rotating the wheel simultaneously whereas Chloe is seen to focus more on Jason instead of her bike, the emotional quotient is carefully reflected. More camera focus has been devoted to capture emotions on Chloe’s face as it must have been found that the girl would be more expressive in terms of emoting by the director. These are small and important specifications that need to be captured and presented by any short film director to successfully convey the intended message and at the same time be able to keep the audience entertained. 3. Photo Booth Michael Noonan’s short film the Photo Booth is an interesting and contemporary take on the aspect of hope and despair that has been portrayed in the short film of around seven minutes’ duration. The film captures the important themes of human life and the message it tries to portray is an important aspect for critiques and short film enthusiasts around the world (O’Donnell, 1999). The short film revolves around three solders on a war torn landscape who suddenly find an abandoned photo booth in the middle of nowhere, whereby the pictures coming out as print carry messages for each of them. 3.1 Narrative The narrative of the short film revolves around three soldiers and their fate outside an abandoned photo booth in the middle of a war torn landscape that keeps the audience glued to the screen to wonder about the outcome and message of the film unlike that in the case of ‘Marry Me’. The narrative is unpredictable and has successfully incorporated one of the most critical elements of movie making – uncertainty and suspense. These are considered to have an everlasting impact on the viewer and many regard the same to have a lasting impact on the mind of the viewers as the key element of surprise and awe is always a key ingredient to the success of a film or small movie (http://tropfest.com, 2014). The narrative brings to light the plight of three soldiers who are trying their best to survive and do not know for themselves the future of their predicament in war. Suddenly, they are met with an unpredictable situation, that of a lonesome photo booth in top of a small hill. Curiosity is one of the most dignified and yet sometimes cursed traits of human behaviour and the same has been highlighted in the film as the soldiers wonder what awaits them at the photo booth and goes on to investigate, under estimating the threats of being exposed to enemy observation and gun point. 3.2 Characterisation The characterisation of the short film is an important attribute as it becomes the responsibility of the actors in the film to bring to life the relevance of each of the characters that are planned and incorporated in the film. The film revolves around the three soldiers and each of them is found to display three different emotions among human beings – adventure, curiosity and suspicion (http://tropfest.com, 2014). The first soldier who enters inside the photo booth is unsuspecting and is taken by surprise once the flashes of the camera start to go off. The second soldier is portrayed to have a trait of curiosity and wariness as he is seen to be cautious when he enters inside the photo booth after seeing what the first soldier had been presented with. The third soldier had to be portrayed to be suspicious of turn of events and this is the same reason why there have been extra alertness displayed by the first and the second soldier while guarding the booth as the third entered inside. The three of them have been shown to have different outcomes based on the character portrayed by them. The first one, unsuspecting and taking life as it is, is presented a picture which shows him part of a beautiful family comprising of a beautiful wife and twin daughters. The second soldiers displays mixed traits and is shown to receive a picture with only his companion who gradually disappears from the frames while the third is shot dead by enemy gunfire as he was the most suspicious one and enters the booth at the last. Through the characters, the director tries to portray the message that it is perception and thought process of individuals which leads to the outcomes. 3.3 Genre convention and variation There have been two specific genres displayed in the short film – that of human nature and the relation between the thoughts and outcomes faced by human beings in reality. It needs to be highlighted here the fact that initially the genre of the short film was thought to be related to war and the outcome of the film being rendered predictable. However, the message and surprise element of the film clearly unfolds when the pictures are presented to the soldiers (http://tropfest.com, 2014). In the end, what makes the film so interesting is that the film portrays a multitude of different factors that are related to human life and fate, and it is highlighted how the thought process of human beings influence the outcomes and fate that is met by individuals in the real world. Genre convention and variation is an important aspect of any communication to large section of viewers as the same enables the makers of the short films to captivate the interests of the audience and keep them glued to the outcome of the message to be portrayed in the film. 3.4 Specific technical features The film is considered to be richer in terms of the technical features that have been included in the film. The aim of the director was to include the elements of surprise more on the lines of shock and the same has been effectively incorporated in the sound designing of the film which makes the film more relatable to reality and one can identify the suspense and uncertainty that is faced by soldiers in the war field. Fear and anxiety has been portrayed well in the movie as the soldiers are successful in expressing the same feelings on their anguished faces (http://tropfest.com, 2014). Moreover, the loud snapping of the shutter of the camera has been effectively used to shock the audience which is considered to be an important component of film making. Especially in the last scene when the third soldier gets shot and there is an element of confusion clearly depicting the mental state and trauma of the soldier when he gets to see his picture in the photo is considered to be outstanding in highlighting the theme of despair as the soldier is shown to lose composure and his guard at the most critical time – in the face of enemy gunfire, when in the previous scenes, he is portrayed to be most suspicious of the circumstances. 4. Conclusion There are different factors and aspects that are considered to have an impact on the success of film making and the effectiveness of the director to incorporate these elements determine the ability of the production to captivate audiences and determine the outcomes of film making. This academic work was aimed at highlighting these specific factors in film making and the effective incorporation of the same in the two short films that have been highlighted in the study. References Branston, G. and Stafford, R. (2010). The media student’s book. London: Routledge. NB Chandler, G. (2004) Cut by Cut: Editing Your Film or Video. Studio City, CA: Michael Wiese Cunningham, S. and Turner, G. (2010). The media and communications in Australia. Sydney: Allen Unwin. Marry Me, Michelle Lehman (director), Australia, 2008  http://tropfest.com/au/2011/12/08/marry-me/ Morley, D. (1996) Television, Audiences and Cultural Studies. London : Routledge. ODonnell, P. (1999). The other 66 per cent? Rethinking the labour market for journalism graduates. Australian Journalism Review, 21(1), 123-142. Photo Booth,  Michael Noonan (director), Australia, 2012http://tropfest.com/au/2012/02/04/photo-booth/ Ruthven, K. (1998). The Future of Disciplines: A Report on Ignorance. In Knowing Ourselves and Others: The Humanities in Australia into the 21st Century. Australian Research Council Vol. 3, pp. 95-113.