Friendship Is The Most Wonderful Relationship That Anyone...

Friendship is the most wonderful relationship that anyone can have. Ideally a friend is a person who offers love and respect and will never leave or betray us. Friends can tell harsh truths when they must be told. There are four different types of friends: True friends, Convenient friends, Special interest friends, and historical friends. To have friendship is to have comfort. In times of crisis and depression, a friend is there to calm us and to help lift up our spirits. There are many illustrations that show why a friend can be a great comforter. For example, if a student is going through a hard time at school, a friend can offer guidance, encouragement and support. A true friend is also someone who loves and respects us. A boyfriend and a girlfriend desire to be with each other. They love each other so much that they just want to be with each other as much as possible. This bond is also present in a good friendship because it has genuine love. Also, as friends they respect each other. They try to avoid causing conflicts. They don’t make fun of each other, but treat each other with respect. As friends, we all make sacrifices for each other. Some friends risk their lives for a friend. An example of this true friendship can be found in the movie, American Pie. Todd had a championship football game, but on the same day there was an All-State choir going on. Todd and his girlfriend were both into choir. He couldn’t be in two places at once, so he gave up his footballShow MoreRelatedFriendship Is The Most Wonderful Relationship That Anyone Can Have Essay854 Words   |  4 PagesFriendship is the most wonderful relationship that anyone can have. Ideally a friend is a person who offers love and respect and will never leave or betray us. Friends can tell harsh truths when they must be told. There are four different types of friends: True friends, Convenient friends, Special interest friends, and historical friends. To have friendship is to have comfort. In times of crisis and depression, a friend is there to calm us and to help lift up our spirits. There are many illustrationsRead MoreThe Importance Of A True Friendship947 Words   |  4 Pages What exactly is Friendship? this question has been asked for centuries, how exactly can you tell you have a true friend? Friendship is an relationship between two or more people who care a lot about each other. Your Friendship is something that will keep you happy and going, but its not always easy cake. Their will be some ups and downs in every friendship, but if you can bounce back from that downfall than you might realize you have a true friendship. Friendship includes time, effort, commitmentRead MoreBeing A Nurse For All Of My Adult Life868 Words   |  4 PagesI have wanted to be a nurse for all of my adult life. I worked very hard to get my Associates Degree in Science while working full time. In 2010, I entered Regis University’s BSN program and was so excited to earn my degree. During the summer, I needed an abdominal surgery. During this procedure my abdominal aorta was severed and my small intestine was cut through in two different places. I was in the ICU for 10 days. My family was told I probably wouldn’t live much longer. By a true miracle of GodRead MoreImportance Of Sports1076 Words   |  5 Pagesyourself as a person. First, playing sports helps maintain strong relationships with others. Next, it keeps you in contact with great performance levels in school. Finally, participating in sports boosts your self esteem. Continue reading to understand the importance of participating in sports. Playing sports helps maintain close relationships with others. â€Å"Playing sports enable you to create friendships you otherwise might not have formed. Sports bring teens together from different schools, backgroundsRead MoreFriendship And Relationships In Hamlet919 Words   |  4 Pagesreader a great deal about life. Shakespeare provides wonderful insight into everything from friendships to death. Of all the stories taught in British Literature, Hamlet is certainly the most important piece to keep due to the lessons in presents. It is definitely an understatement to say that friendships and relationships are complicated and difficult. Sometimes, it can be utterly impossible to know what one should do when conflicts arise in friendship. William Shakespeare gives advice on this throughRead MoreEssay on love1749 Words   |  7 Pagesmanipulated, traded, forgotten, or stolen. Love is pure, honest, true, fulfilling, and most of all valuable. Love is not limited either. An unknown author once wrote, quot;Trying to bring pleasure to someone, because of the pleasure you feel to see that persons pleasure, is perhaps the most beautiful demonstration of love.quot; Isn’t amazing how something so powerful can be found in the simplest of things. In my life I have felt love in many aspects of my life. I love my family, my friends, my countryRead MoreErikson s Theory, Ego Integrity Versus Despair1209 Words   |  5 Pagesoutcome, despair, occurs when aging adults feel they have made many wrong decisions, and may become overwhelmed with bitterness, defeat, and hopelessness (Berk, 2010). The women that I chose to interview seem to have confronted Erikson’s last psychological crisis. One woman is single, never married, no children, takes care of an elderly gentleman, participates in many church activities, mentors young children, benefits from quality family relationships, bonds with her girlfriends on a weekly basis, andRead MoreLiterary Analysis : A Literary Analysis Of Essay1749 Words   |  7 PagesAnalysis of Fatherhood There’s nothing more like it than a father and son relationship. Although it’s a different type of bond of friendship that you can ever have with anyone else; that helps you shape into the person that you are or becoming to be and you’ll never have to look up to anyone else but him. Although they’re some poor father and son relationships in our society that can affect anyone’s emotional heath, which can lead onto a major lead factor into their growth throughout the teenage yearsRead MoreThe Color Purple By Alice Walker1659 Words   |  7 Pageswho had a complicated relationship with Mr. Blank, Celie’s husband. While Celie is immediately perceived as a weak and subjugated young girl and Shug Avery is seen as a confident and all empowering woman, it is their relationship that allows both women to grow. Due to their friendship Celie gains the confidence to break free from societal oppression and Shug Avery grows into a kinder and more emphatic women. While Celie and Shug Avery are foil Characters it is their relationship that frees both womenRead MoreArtistic Expression Should Not Be Denied Because1141 Words   |  5 Pagesexpress one’s views in any form of expression. Sommer Wadman observes that, â€Å"Research suggests that when people have opportunities to explore and express who they are, they gain confidence that translates into success, both in adolescence and throughout adulthood† (â€Å"Express Yourself: Power of the Arts† par. 4). According to this evidence, expressing yourself and being able to explore the world can gain confidence. This confidence, then turns into success. It helps young adults and teenagers into becoming

Curious Incident of a Family Break Up Free Essays

Curious incident of a family break up Mark Haddon expresses the importance of family relationships within society itself. He does this through the clear and perfect understanding of the deficiency and absence of love portrayed between his parents and himself. Christopher’s suffering of Aspergers syndrome is transparent towards his parents as they find it difficult to react to Christopher’s behavior. We will write a custom essay sample on Curious Incident of a Family Break Up or any similar topic only for you Order Now Both parents had to deal with Christopher’s persistent obsession with mathematics, numbers (prime numbers used throughout the beginning of every chapter) as their son is a single minded human being with and extraordinary talent faced upon factual data that only he can obtain as many cannot. Christopher’s mother is an important factor among his life as he is told a lie from his father about his mother passing from cancer. But in fact from the hard troubled arguments from the relationship of his parents towards each other, Christopher’s inability to deal with affection is a huge factor of why Mr. and Mrs. Boone are driven apart. Christopher does not understand how affection works, which would mean that Mr. and Mrs. Boone do not have a romantic relationship to begin with. If Mr. and Mrs. Boone do not show affection towards each other, it is not setting a very good example towards Christopher. When Christopher’s mother wrote him, she said,† We had a lot of arguments like that, and by the end we stopped talking to each other because we knew it would end up as an argument and go no where. I felt really lonely† (107). Mrs. Boone is giving an example of how she runs away from all her problems leading up to when she left Christopher. The stress of having to raise a child like Christopher drove her to leaving the family. Christopher can be difficult and irritating in many ways because he is unable to show how he feels towards his parents, so they never know how he is feeling. Also, he never knows how his parents are feeling. When Christopher’s mother said, â€Å"Christopher, let me hold your hand, just for once. Just for me will you? I will hold it hard†(194). Christopher told her that he did not like holding hands. It proves that he has no knowledge of what love means and affection towards your family. Also, Mrs. Boone said, â€Å"I could not walk for one month, do you remember? Your father had to look after you. I remember looking at the two of you and seeing you two together and thinking how you were really different with him. You were a lot calmer, and it made me sad, because it made the think that you did not need me at all(108). This quote can be confusing, because it is portraying that Mrs. Boone as upset that Christopher did not need her, but yet she leaves the family because of the stress of her autistic child. Mrs. Boone has a confusing way of showing affection, leading Christopher of not having a very good example of a mother. The lack of communication between Mr. and Mrs. Boone and Christopher puts a tremendous amount of stress on the family because the Boone’s never know what Christopher may be thinking or wanting at that time. Mr. and Mrs. Boone has to adjust to his ways of communication making it difficult for other people to understand how he communicates. For example, when the policeman grabbed Christopher, but they were never meaning to harm him(8). Christopher thought that by the policeman grabbing him they were trying to hurt him, when only they were trying to get his attention. Also, Christopher does not understand the importance of communication which means that i does not mean a lot of him. The Boone’s do not always know Christopher’s needs and wants. This leads up to Mr. and Mrs. Boone fighting over their views of what Christopher wants. Mrs. Boone would get very stressed out about not knowing what Christopher wants and just basically give up. Christopher can be a difficult child because he can sometimes not know when it is time to stop, and that is what is making Mrs. Boone so stressed out. Christopher might think it is time to play when really Mr. and Mrs. Boone are wanting some quiet time to relax. Haddon persuades the important quality of Truth throughout the novel towards the direction of our society. Christopher’s obsession with truth is organized among the world through his perceptions on the basis. During the story as he feels secure, he needs order and certainty, and facts and logic provide this security. Christopher feels the need to be ‘scared’ and yet ‘shaky’ towards the things that didn’t happen which makes him feel insecure etc. ‘Metaphors’ are a language technique in which Christopher cannot understand. He believes metaphors bring lies towards society as they are false stories and fiction falls within the limits of lies. Christopher accepts ‘similes’ as this technique provides truthfulness and they also emphasize the appearance of what two things have in common. With the acceptation of hard facts within Christopher’s life he refuses to obtain the knowledge and believe of god and the afterlife. Christopher says that he ‘can’t tell lies’. This is the way he truthfully copes with life itself and the imaginary events which fill him with ‘the infinite number of things’. Christopher then pushes the boundaries of lying to himself through continuing the investigation when he told people for example his father he would stop. His father then tends to find out with the quote of â€Å"you knew exactly what you were doing†. During the novel we find out as well as Christopher that his mother is true in fact alive. This is a great impact among Christopher as he hates lying as he quotes â€Å"A lie is when you say something happened which didn’t happen. † Another quote is â€Å"I do not tell lies. Mother used to say that this was because I was a good person†¦it is because I can’t tell lies. † The repetition and usage of the word ‘And’ creates a sense of comforting and secureness for Christopher as well as a few number of rituals. The usage of ‘And’ provides Christopher with the ability to recount every information or incident he has accounted. As for me it is annoying to read but the fact that Christopher has a good memory for speech is observed. One of the rituals Christopher obsesses with is the observation of cars on the way to school as he organizes them into red meaning good and brown and yellow meaning bad. He implies this to his normal day routine. So if he sees a red car he will have a good/normal day but if he sees a brown or yellow he knows his day isn’t going to go too well. Mr. Jevons asked me whether this made me feel safe, having things always in nice order and I said I did† The justification he gives for using these rituals is formed on the ‘scared’ and ‘shaky’ responses which mean that his great need to impose order on a lack of a word is in use. Christopher believes telling the truth is an important aspect among lives as he is revealed that his father killed Wellington the dog and told him that his mother had passed which makes Christopher become very frightened of his father. Christopher flees in terror as he quotes â€Å"†¦he could murder me, because I couldn’t trust him, even though he said, ‘trust me’, because he had told a lie about a big thing† The composer achieves real aspects of telling the truth and telling a lie which happens on a normally daily basis. Christopher’s constant need for attention pushes the Boone’s apart because they have no time for themselves. Mr. and Mrs. Boone revolve their lives around Christopher’s needy lifestyle which led to them to spending every moment with Christopher. Mr. Boone says how he is going to get Christopher ready for his bath, change him, and get him ready for bed(115). This is an example of how he spends every moment revolving his life to Christopher’s need for help because of his disability. In the book, The Curious Case of the Dog in the Night-Time, Christopher display a long list of the things that his mother and father have to deal with on a daily basis with his disability(46). All of these things are responsibilities and other things that Mr. and Mrs. Boone have to keep on their minds through the day. Having an autistic child is like having a second job to Mr. and Mrs. Boone. Mr. Boone gives no attention to Mrs. Boone, because he is always pursuing his life towards the neediness of an autistic child. Mrs. Boone may the want attention from another male, leading her to putting all of her attention towards another lifestyle. This stressful lifestyle caused Mrs. Boone to leave and want to have another life of no worries or responsibilities. Also, Christopher says that he is nervous about his parents getting a divorce because they have a child with behavioral problems(45,46). This explains one of the reasons why Mrs. Boone wanted out of the family because she wants to have children that do not give her such a headache every single day. Christopher’s confidence of truthful matter, in logic and facts, does not defend him from the real society. His many efforts to pursue the truth of Wellington’s murder results in the discovery of his understanding with the world as it is based on a lie. Christopher also learns that although he likes to have things â€Å"in a nice order†, real life is often very deranged, and he cannot always control this. By the end of the novel the composer achieves Christopher’s balance as he returns to normal life, he is regained both parents and has the knowledge that he has coped in difficult circumstances. Mark Haddon achieves the novel with great aspects of this and portrays the actual concerns among a society. Mr. and Mrs. Boone would have a much more suitable relationship if they would set their priorities straight, and make time for each other to be able to go out and have a romantic night together. Obviously, they did not have a romantic relationship, so that could have driven Mrs. Boone away from the family, along with the difficult lifestyle of raising Christopher. In conclusion, Christopher lived a very spoiled lifestyle by being shown attention by his parents all his life. He could not help that he had to have attention shown towards him because of his disability, but it led to the miserable lifestyle between Mr. and Mrs. Boone. If they could have balanced out their schedules, Mr. Boone would not have had to lie to his child about his mothers death, when really she moved away while having an affair. How to cite Curious Incident of a Family Break Up, Essay examples

Research Design and Analysis Largest Multinational Retail

Question: Discuss about the Report for Research Design and Analysis for Largest Multinational Retail. Answer: 1. Walmart is one of the largest multinational retail institutions today. Sam Walton founded the company in 1962 at Rogers, Ark. Walmart is an American multinational retailer that does business in large discount stores and warehouse stores. It became Walmart Stores inc. In 1969. Presently Walmart reports a customer base of 260 million in 28 countries. Walmart as a large corporate had revenue of $482.1 billion in 2016 (Corporate.walmart.com, 2016). Walmart strongly believes in community giving and environmental sustainability. Walmart maintains its own fleet to move goods. Walmart believes in providing every day low prices (EDLP) on a multitude of products both in the stores and online. The present CEO and Walmart US president is Greg Foran. Walmart has established its presence in North and South America, parts of Africa, UK, India and China. During this process of expansion it used different strategies in different countries. The main strategy it used in Mexico was the multi-format strategy. When entering Mexico it tied up with the largest retailer in Mexico CIFRA. This was a symbiotic relationship where Walmart used CIFRAs knowledge of the local culture and market in exchange for Walmarts superior supply chain management. In Canada it used a different strategy to enter the market. In 1994 Walmart purchased 120 of 142 stores of Woolco Discount stores. Walmart with this acquisition got more than 100,000 square feet of floor space in addition to other benefits. In 2011 Walmart again acquired 39 stores of Zellers. While in China it used the Chinese manufacturing business to get its supplies at affordable goods. This was in agreement with the EDLP policy of Walmart. It also faced challenges from the Chinese government regulations and other retailers (Mun and Yazdanifard 2012). Walmart is known for its anti-union policy. Thus it had to agree to unions in China (Yue, Rao and Ingram 2013). In Australia the biggest players in the retail and wholesale sector are Woolworths and Coles. ALDI the German is also going strong. Woolworths as of March 2015 commanded a market share of 38.5% while Coles had a market share of 31.8%. ALDI a distant third had a market share of 11.8% (Forbes.com, 2016). The decision problem in case of Australia hence would be Walmart first has to understand the government regulations in setting up a retail and wholesale business. Since Walmart has both retail and online stores Walmart has to decide how it would set up the retail as well as the online stores. How would Walmart like to enter the Australian market? Whether it wishes it acquire certain small or big retailers or it wants to start on its own? If it wants to set up its own business then it how will it go about to set up its own business. If it wants to set up its own then how does it get the products to be sold at the stores, the supply chain management. How does it challenge the present market leaders in Australia Woolworths and Coles? How does it challenge ALDI which is fast growing and is even challenging the growth of Woolworths and Coles. As and when Walmart decides to enter Australia it will have to do some market research. Walmart will have to do research regarding: Who are the market leaders in the sector in Australia? What are the market strategies employed by the competitors? What are the pricing policies of the competitors? How does it compete with the loyalty programs of Woolworths and Coles? Who can be the potential suppliers for Walmart? What supply chain management techniques to use? 2. Walmarts started the Supercenter concept in 1988. The supercenters at Walmarts are open 24hours of the day and they are a one stop shopping experience (Corporate.walmart.com, 2016). The research design process is the background for doing the marketing research. Walmart in the present case needs to understand the market dynamics (Malhotra 2013). Since Walmart has at present no presence in Australia it needs to understand, the regulatory requirements needed to build its supercenter concept. Walmart in the present context needs to understand its competitors. Its major in Australia are Woolworths, Coles and ALDI. Thus, it needs to understand how these competitors work. Walmart needs to understand the different strategies its competitors in Australia undertake to bring consumers, the different loyalty programs, discounts offered. Since Walmart wishes to build supercenters hence it will need grocery and other items. Hence, Walmart needs suppliers to supply them with goods. Thus, Walmart wi ll have to find out how what are the different types of goods it can get and how to get the goods to its various centres. Since the problem at hand is still loosely defined, hence Walmart will have to conduct an exploratory research first. Exploratory research consists of conducting and in-depth interview. It will have to conduct a research by interviewing both industry experts as well as consumers (Mooi and Sarstedt 2014). The exploratory research will help Walmart to get an idea about the size of the market. Who are the main players in the market? How do they arrange for the raw materials (grocery and others)? How are the raw materials transported? This exploratory research can be used to develop more conclusive research. 3. Walmart business started in the United States in the late 1960s. Grocery stores, departmental stores are the main business of Walmart .The company has set an example to the whole world what the markret system could achieve. It is a company with huge variety of products. The prices charged are also reasonable. The company has faced many critical issues. Many people has given negative feedback about the company. The company has been criticized for unemployement, low wages of labour, and making profit by keeping the prices high (Morillo, McNally and Block 2015). A study reveals that most of the people thinks the company to be bad for the economy of the country ( Bonanno and Goetz 2012).But the company has been able to overcome the difficulty and establish themselves as a successful business. The Walmart business has grown rapidly in the present days. There are few factors that has helped in the growth. These are the advertisement policies, corporate social responsibilities, using local food supply, using social media for advertising, charging low prices and others. 1. Advertisement: Advertising is an important factor that has contributed to the growth of business of Walmart. The advertisement of Walmart can attract many customers. With the help of proper advertisement the company has able to establish its business in different countries. The company has also attended different trade fairs to promote its goods. The import and export fair in China is one of them where the company has participated along with other companies like Target, Best Buy, Staples.More than 200000 customers visits the fair and there are about 75 reatail companies from all over the world who participates in the fair(Lister,, LeBaron and Dauvergne 2013). CSR: The policy of social responsibility followed by the company can be classified into two types. In one part the company manufactures products, takes care of preparing it and sells it into the market. The company also takes care of the its customers by preparing good kind of products, for example, products with low trans fat and high nutritional value (Taillie, Ng and Popkin 2016). In the other part, the company do not follow any CSR policies that are visible as such. Walmart has joined hands with American organizations to ensure food safety. Wlmart claims that they do not supply food to the city people. They are for people living by the countryside ( Ken 2014) 3. Workforce of the company: The company has almost 2.2 million workers. But the company has faced many criticisms like not paying proper salary to the workers, wages of workers being low. All these comes under the section of corporate social responsibility(Koca-Helvaci 2015). The company wanted to buy and collaborate with other companies in South Africa in the year 2011. The labor unions of South Africa with the help of the labour unions from UK and USA fought the merging ( Kenny 2014). To enter into the business of Australia, the company needs to hire workers from the country. The company has to maintain good relation with the labor force of the country. Women empowerment: The Company supports the growth of women empowerment in the society. Women are running business nowadays and are preparing products. This in another way reflects the social responsibility of the company. Walmart has decided to take about more than 20 billion dollars of products from the businesses that are run by women (Arnold, Brocato and Bone 2015). In an interview Shanthi Flynn one of the top employee of the company has said that Walmart cares encourages women empowerment by taking women and disable people into their company.The posts of Department manger and store manager are offered to them(Chan 2013). Helping the farmers of different countries: The Company has contributed to the agricultural improvement of different countries. The agricultural countries like Bangladesh are benefitted by the Walmart business. In Bangladesh, the AAPI Walmart foundation has operated mainly in three districts namely Barishal, Khulna and Dhaka. The main products that the company trades in this region are brinjal, tomato, cauliflower and cabbage. The main objective of the company is to measure the capacity of fruits and vegetable markets in the country. This project of the company has greatly benefitted the poor farmers of the country. I f the business operates in Australia, the local farmers of the country will be benefitted (Nagarajan 2014).The contractual farming increases supply of food. The contractual farming is practiced in South African countries. The company promotes this in order to get their product supply (Michelson 2013). Collaboration:The main competitor of Walmart in Australia is the Woolworth company. The Woolworth Company was started about 80 years ago and the company employs more than one lakh eighty thousand people of the country. The company also ranks among the top 25 retail companies of the world and the company mainly sells grocery. In order to operate business successfully, Walmart needs to join hands with the Woolworths Company. This joint collaboration would help in the growth and development of business of both the companies (Arli et al. 2013). Labour relations:The NLRB law plays a significant role in the Walmarts labour relations and policies of social media.There has been cases when the company was forced revise its NLRB policy and labour relation rules(Thornthwaite 2015). Influence of Social media: Social media has played a wide role in nowadays life. An idea about the consumer satisfaction of the customers can be obtained from the Facebook pages of the company. In many places, sarcastic comments are made about the company. This creates a negative impression about the company among local peoples. This in turn affects the business of the company (Peeroo Samy and Jones 2015). 7.Other factors: One of the important factor contributing to the growth of the Walmarts policies is low priced charged by the company. Its low prices attract customers. The products offered by the company are also eco friendly. It is the general psychology of any people to spend less money and avail high discounts. Walmart uses RFID technology for its products. The company has started this practice in 2003 in the US. The RFID tag attached on the product helps in reducing errors of scanning the product. This in turn reduces labor costs (Shin Eksioglu 2015). There has also been some discussions that the region where Walmart operates there is a higher rate of crimes. It is mainly found in the counties of United States. The rates of crime are higher in places where there is a Walmart shop. The business that has been started in 1969 by Sam Walto has now grown into one of the leading multinational companies of the world. The company generates highest revenue in the world and employs maximum number of workers. The company also takes good care of its employees. The company also looks after its customers and is honest to them. They provide the customer with products with good nutritional value . Thus by taking good care of the customers and employers the company has been able to establish itself as one of the leading company today. 4: Walmart still does not have a presence in Australia. It thus has to undertake an exploratory research to estimate the different factors that will influence its market. Since Walmart at Australia wants to emulate its supercenter concept hence it would require more than only suppliers of grocery, fresh food products, dairy products, toys and apparel. The supercenter concept of Walmart is more than a supermarket. The supercenters of Walmarts are open 24 hours and also sell electronics and home appliances. These centers also have restaurants, banks and salons. Hence Walmart would need to undertake a qualitative research. Qualitative research is usually undertaken to describe the problem. The research that can be undertaken are: What is the most important characteristics of a supercenter that a customer would be looking for in Australia. Is a customer in Australia interested in the price of the product, the discount on the product or the ambience and accessibility of the store? Would a customer in Australia be amenable to the idea of a supercenter which apart from housing grocery, bakery, fresh food also has banks, home furnishing and electronic goods? What are the strategies being undertaken by the competitors of Walmart Australia? What are some of the loyalty programs being introduces by its competitors? How does the competitors website and mobile store function? Since Walmart has a policy of no unions will the policy work in Australia? Will it get enough employees to work for with its no-union policy. Walmart would also have to conduct research on the supplier chain. A qualitative research would be more useful for Walmart since it requires a sample size. With the help of exploratory research Walmart would be able to develop an understanding of the problem. The objective of Walmart would be gain an insight into how to get into the opportunities and threats in the Australian market. Since Walmart would be new to the Austalian market, hence customers who are loyal to Woolworths and Coles, the largest two market players in the retail supermarket business in Australia may not be forthcoming to divulge all information about the retailers. Some customers may evade or give false answers to even simple questions like How many times in a week do you visit the retail store. Under such circumstances the information desired by Walmart can be obtained by using a qualitative research methodology. Walmart should conduct both direct and indirect qualitative research. In the direct form of qualitative research it should conduct focus group interviews. Focus group interviews are essential since it is an unstructured interview. The salient feature of focus group interview is unexpected findings from the group discussions. Since a focus group interview consists of conducting interview with a homogenous group of persons, Walmart will get an understanding of the demands and requirements of different groups in Australia which may be different from other countries in which Walmart operates. From the focus group interview the following may be the research outcomes: Walmart can possibly identify the household criteria used in selecting a supermarket. Walmart could identify what an Australian customer would search in a product which would differentiate it from its competitors Walmart would be able to identify how to make loyal Australian customers. Walmart would be able to identify the traits in an Australian customer to make him loyal to Walmart in the long run The results of the focus group interview should not be thought of as conclusive, since they are not representative of the true population. Thus the results of the focus group interview should be probed further to understand the issues that might face Walmart, Australia. Walmart could use the depth interview procedure. In the depth interview procedure a single customer will be interviewed using unstructured questionnaire regarding his experiences of going to a supermarket. An in depth interview probes the customer into revealing hidden information. The in depth interview would answer the reasons behind the customers purchasing decisions. Whether the decision to purchase a product is because of its quality or price. Since Walmart wishes to open the supercenter hence an in depth interview would be able to uncover the customer preference for high value items like home furnishings or electronic goods. An in depth interview could also be used to get answers to confidential and sensitive topics. Since in depth interviews are conducted hence Walmart would be able to get an idea where in Australia do social norms influence shopping behaviours. In depth interviews could also be conducted with market researchers who have prior knowledge of the market dynamics. An in depth interview could also be taken up by Walmart with the suppliers of groceries, fresh produce, bakery items to the would be competitors like Woolworths and Coles. In addition to the direct form of the interview Walmart should also use the indirect form of interview. In the indirect Walmart could use the construction technique. The construction technique is useful in probing the customer about his preferences for different dairy, grocery, bakery and even electronic and household products. 5: The survey that has to be conducted can be conducted with the help of research questionnaire. The research questionaire can be sent to different people with the help of their email or with the help of internet sites that conduct research works. The data collected in the process is the primary data. The data has to reach people all over the country. A pilot survey can be conducted to know about the economic condition of the country, major risks faced by the country, the history of the companies that has already operated business previously in the country. The company cannot open business in the era when there is lot of political unrest or natural calamities. For the business to run smoothly, the taste and preference of the customers of the country are to be known. This information are obtainable from the research questionnaire. The whole country can be subdivided into different regions. The major cities like Sydney, Brisbane, Melbourne are the major cities of the country. These are th e metropolitan cities where shopping malls are located. These places will get maximum customers. The country can be classified into four distinct regions- Major metropolitan cities-Sydney, Brisbane Outer major regions like Darwin Inner major regions Remote and very remote places. Data has to be collected from all peoples both rich and poor. The taste and preferences of the customer needs to be known. The data should be subjected to sampling errors. 6: In a Likert Scale a questionnaire is administered to the respondent. The scale usually measure from very strongly positive to very strongly negative. Usually it is in a five point scale with the central being neutral. Sometime a seven point scale or a three point scale can also be administered. Likert Scale Q1. How much do you think price of goods or services matters in a supermarket Always Very Often Sometimes Rarely Never Q2. How much do you think is online sales necessary for a supermarket Always Very Often Sometimes Rarely Never Q3. How important it is for a supermarkets to be open work for 24 hours Very Important Important Moderately Important Slightly Important Not Important Q4. How many times do you visit a supermarket in a Week Once a Day More than once a Day About 15 times About 15 to 20 times More than 21 times The semantic differential measures the attitude of the customers. It is usually seven point bipolar rating scale. Semantic differential How is your experience with our competitors with regard to 1. Website Very Helpful - - - - - - - Not at Helpful 2. Service Superb - - - - - - - Worst 3. Prices Expensive - - - - - - - Affordable 4. Experience Pleasant - - - - - - - Unpleasant 5. Accessibility Easy - - - - - - - Tough -3 -2 -1 0 1 2 3 The staple scale was developed by Jan Stapel. It usually measures the attitudes of the customer with an adjective which is placed in the middle. The staple scale how much closer or further away is the attitude of the people. Stapel Scales The interviewer needs to ask the following questions on the various features of the competitors of Walmart (Zikmund et. al. 2013) -3 -3 -3 -3 -3 -2 -2 -2 -2 -2 -1 -1 -1 -1 -1 Accessibility Services Employees Prices website 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 7: The sampling plan is the most important decision that Walmart has to take. The sampling plan will define the sample of customers to be selected, how to select the sample, the size of the sample and what should be the demography of the sample. Since the present research consists of only exploratory research and can be considered to be a feasibility study undertaken by Walmart hence the sample size should be small. Research has shown that for an exploratory study on understanding the market potential a minimum sample size of 500 with a maximum size of 2500 would be sufficient. The sample should consist of an equal number of both males and females. It should also consist of equal number of young and old people. The sample could be divided into 2 or four groups. The groups could be based on the gender of the person or the age group of the person. Since presently Walmart would like to study the Australian market, for supercenters hence it should conduct the survey only at big cities in Australia. Walmart Supercenters in North America is located only at big cities. Thus the sample of the customers should be chosen only from Australian big cities. They should be working and staying in the big cities. Adults fulfilling the above criteria could be selected for the study. The customers could be chosen from random telephone numbers. The sample so selected should be a true representative of the city. The sample so selected should be validated for the accuracy of the sample. The respondents of the sample should be screened for the demographics, familiarity of the market strategies of its competitors, familiarity of different products and such other characteristics so as to ensure that the sample selected is a true representative of the population of the city. The respondents could be loyalty customers of the would be main competitors Woolworths and Coles. Whenever the sample is selected from one particular city it should be checked that they do not represent one particular area or zone of the city. It should also be ensured that the respondents from a particular city should not be visiting the same supermarket. Since this will be the first interview of Walmart and it is looking at exploratory research hence the questionnaire developed in the above section should be administered by an interviewer to the sampled customer. References Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. 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