Marketing Law Team Meeting Research Proposal Example | Topics and Well Written Essays - 750 words

Marketing Law Team Meeting - Research Proposal Example It will be an uphill task to satisfactorily answer their queries. We are about to get our produce manufactured from China. The goods that we get manufactured from China and pass off as our own raises legal issues that do not act in our favor. The consumer buys the product in the belief that it is manufactured by us. In the event there is a mismatch in the outcome of the use of the product, we could face charges of misleading the consumer. Other than this, it could also land us on charges of false representation. We could also face intent to defraud. I am aware that we are outsourcing the manufacture due to labor cost constraints. There may be others who are already manufacturing their goods from China. However, let us take a long term view. We want to survive in this business. Let us scout for more competitive destinations. We need not make cost the determining factor. We may have to make the consumer pay more. Nonetheless, the consumer will even buy it. I am not trying to tar whole China with one brush. I am not saying that the Chinese only produce inferior goods. However, the track record of that country will keep us on our toes. We will have to have the goods checked for any compromise on quality before packaging them. We will have to have a system in place whereby the goods are always checked before they are packaged. This exercise will add to our costs and we will have to ensure that it is in place for all the time we continue to receive goods from China. There isn't any possibility of the situation changing in China in the foreseeable future. The Australian customer wants the best quality. We have to make sure that the product we offer is the best and has the potential to be among the top manufacturing competitors. We have to contend not only with individual cases, but also a whole lot of groups. When a flaw is noticed in the product it will lead the consumer to the retailer and then to the company. It will not be possible to square up to the customer. The word will spread. The cost for reparation will be enormous. Let us be more pragmatic in our approach. Let us be more competitive. We will consider other destinations. Let not the cost factor limit our choice to China alone. There are others in better situation where the cost may be more but we may not have to preoccupy ourselves in matters regarding quality. Litigation in China The social and economic conditions in China are changing very fast. Public Interest Litigations (PILs) are filed in courts for social injustices. There are non-government organizations that take up issues to deal with human rights, racial or sexual abuses. However, there is silence on issues concerning economic offences. It is not very clear how far we could get on issues of economy. The system moves very slowly and it rarely favors the litigant. The outcome of many cases is unknown (Public Interest Litigation in China). Conclusion It is good to see the end from the beginning. As of now, we are not in a position to do business with China. In our line of business, we cannot compromise on quality. The product we are offering must be near perfect. We must face our consumers. Our consumers are demanding. They are asking for the best. The legal implications are clear. We cannot hide from the law. Our business requires us